About the position
Are you passionate about leveraging data to improve customer experiences? This is your chance to be a leader and subject matter expert, owning all things lifecycle for Dave & Buster’s and Main Event. In this role as a Lifecycle Marketing Manager you will be responsible for managing and improving each brand’s guest retention rate – supporting the guest experience from their first visit and beyond! As the Lifecycle Marketing Manager, you will play a pivotal role in strategizing, executing, and optimizing comprehensive data-driven lifecycle communications aimed at engaging customers throughout their journey. This role requires a seasoned marketing professional with a deep understanding of customer lifecycle stages, data-driven decision-making, experimentation, and cross-functional collaboration. This role will support email, SMS, and in-app journeys. This role is a part of the Growth Marketing function within the marketing department, directly reporting into the Senior Manager, CRM & Loyalty.
Responsibilities
- Develop and execute comprehensive marketing strategies aimed at engaging customers throughout their journey.
- Lead requirements definition for Lifecycle use cases and manage data health within our CRM and CDP systems.
- Develop strategic briefs, inclusive of customer segmentation and audience recommendations, competitive research, and prior campaign performance.
- Design and implement sophisticated automated campaign journeys with personalized content that educates and motivates users throughout their lifecycle.
- Utilize Monday.com for managing day-to-day workload.
- Analyze customer behavior and segmentation data based on developed journeys.
- Calculate email engagement metrics and understand statistical significance.
- Provide comprehensive reports with insights and recommendations to stakeholders.
- Collaborate with brand marketing team, marketing analytics, product, technology, and external agencies/vendors.
- Partner with IT team to optimize SFMC platform and ensure full usage of the platform.
- Act as an email marketing SME and help the team learn best practices.
Requirements
- 4-10 years proven experience in a lifecycle & CRM related role.
- Experience working with MarTech platforms, including CDPs, CRM, Promotions, and Loyalty Platforms.
- Experience designing or optimizing marketing taxonomies; comfortable writing technical business requirements for marketing use cases.
- Expertise in Salesforce Marketing Cloud for audience segmentation, journey building, and dynamic content.
- Experience building SMS and in-app push notifications.
- Strong analytical skills with the ability to interpret data and trends.
- Experience with building complex nurture programs, running A/B tests and experimentation.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Technical degree preferred but not required.
- Working knowledge of HTML and CSS for email design preferred but not required.
Nice-to-haves
- Cutting-edge email marketing best practices.
- Strong copywriting and copy editing skills.
- Extremely detail-oriented and organized.
Benefits
- Exclusive discounts on food and games at D&B & Main Event.
- Paid Time Off (PTO) that increases with tenure.
- 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.
- Medical, dental, vision and voluntary benefits.
- Livongo and Telehealth benefits.
- 401k with company match following 6 months of employment.
- Buster’s Legacy Fund (Support Team Members during difficult Times).
- Employee Assistance Program (EAP) Offerings.
- Work out facility on-site.
- Employee Power Card | Free Video Games.
