The Lifecycle Marketing Manager will play a key role in developing Shake Shack’s omni-channel marketing initiatives on the Digital Marketing team to help engage, retain and build loyalty with our guests. The Lifecycle Marketing Manager will own the execution of guest segmentation and campaign set up for messaging across email, push, app, and new digital channels. The right candidate will be highly driven and organized, strive for operational excellence, and have a guest-centric philosophy. This person will be crucial to the operational success of the team, supporting efforts across acquisition and retention channels.