About the position
The Lifecycle Marketing (LCM) Operations Manager is an experienced "HTML for email" strategic coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, mobile push, and in-app messaging. With a strong focus on campaign execution and communication, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM operations manager also works closely with LCM strategic managers to recommend features, design tests, and review strategy. After deployment, the LCM Ops manager then provides stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization.
Responsibilities
- Execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration.
- Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team's campaign testing & optimization strategies.
- Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, etc.).
- Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete.
- Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies.
- Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation.
- Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc.
- Develop strong stakeholder relationships through consistent, proactive communication on your projects and strategic recommendations in your area of expertise.
Requirements
- Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience).
- 5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.
- 2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.).
- Experience proactively managing own workload and output, including juggling multiple medium-to-large projects at a time.
- Ability to adapt to shifting priorities and make judgement calls when projects change or are ambiguous in nature.
- Strong interest to learn new tools with a natural curiosity.
- Diligent adherence to best practices and QA procedures, with very strong attention to detail.
- Proven ability to communicate strategies, insights, and recommendations effectively with a variety of stakeholders.
- Comfortable working independently, and with ambiguity at times.
- Strong project management skills.
Nice-to-haves
- Experience working directly with Data Analysts, Software Engineers, and Project Managers.
- Previous experience with Braze and Pardot is a strong plus.
- Understanding of A/B and multivariate testing standards.
- Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc.).
- Experience writing SQL statements for data extraction.
- Experience working with real-time web and app event data.
Benefits
- Base pay range: $89,600.00 - $168,000.00.
- Eligible for a bonus.
- Comprehensive and competitive benefits.
