Lifecycle Marketing, Senior Manager

About the position

We are seeking a data-driven and strategic Lifecycle Marketing, Senior Manager to help us optimize our customer journey and drive growth. In this role, you will be responsible for analyzing customer data, developing insights, and executing marketing strategies that enhance customer engagement, retention, and lifetime value.

Responsibilities

• Analyze customer data to identify trends, behaviors, and opportunities for improving the customer lifecycle.
• Develop and execute lifecycle marketing campaigns, including email and SMS, to engage and retain customers.
• Create and maintain customer segmentation and targeting strategies to personalize marketing efforts.
• Collaborate with the customer experience, product, and creative teams to develop compelling and relevant messaging strategies.
• Monitor and report on the performance of lifecycle marketing campaigns, providing actionable insights and recommendations for optimization.
• Conduct A/B testing to continuously improve campaign effectiveness.
• Utilize marketing automation tools to streamline and enhance lifecycle marketing efforts.
• Stay up-to-date with industry trends and best practices to ensure our strategies are cutting-edge.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 2+ years of experience in lifecycle or email marketing, preferably in a DTC or subscription-based company.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in marketing automation platforms (e.g., Klaviyo, Iterable, Braze) and CRM systems.
• Experience with A/B testing and campaign optimization.
• Excellent communication and collaboration skills.
• Detail-oriented with strong project management abilities.

Nice-to-haves

• Passion for health, wellness, and cognitive enhancement is a plus.

Benefits

• Competitive compensation with an exceptionally generous equity package
• Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• HSA, FSA and pre-tax commuter benefits for parking and transit
• Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 401k to help you plan for the future
• Flexible PTO because we respect the need for work/life harmony
• $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
• Unlimited (yes, unlimited) Thesis nootropics
• A strong emphasis on promoting from within and personal development
• A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
• International work week
• Hybrid work model