About the position
As a Lifecycle Marketing Specialist, you’ll support our Lifecycle Marketing team by executing email and SMS campaigns end-to-end using platforms like Klaviyo and Emarsys. You’ll design creative assets in Photoshop, write and edit marketing copy, build automated flows, segment audiences, pull performance reports, and perform QA checks. You’ll learn how to use digital storytelling and strategy to drive customer loyalty and repeat purchases. This is not a social media or paid ads role: it’s focused purely on retention marketing via email and SMS. We’re looking for a creative, adaptable team player who thrives in a fast-moving, agency-style environment. Even if you haven’t worked in an agency before, you should be comfortable managing shifting priorities, working on multiple brands, and staying busy in a role where no two days are quite the same. You’ll have the opportunity to learn the fundamentals of lifecycle marketing strategy and grow into a highly skilled specialist.
Responsibilities
- Design email and SMS graphics using Photoshop
- Write or edit short-form copy for emails and SMS
- Build and schedule email/SMS campaigns in Klaviyo and Emarsys
- Create and manage automation flows (e.g., welcome, post-purchase, winback)
- Build audience segments based on behaviors and profile data
- Perform QA testing and checklist reviews for campaigns and flows
- Set up and track A/B tests
- Pull performance reports and insights using templates
- Track and follow up on client feedback and approvals
Requirements
- 6–12 months of experience supporting digital marketing campaigns
- Basic to Advanced Photoshop skills for email graphic creation
- Familiarity with tools like Klaviyo, Emarsys, or similar (or willingness to learn)
- Some understanding of HTML/CSS preferred (but not required)
- Strong attention to detail with a process-driven mindset
- Comfortable juggling shifting deadlines and multitasking
- Excellent written communication and client-facing professionalism
- Proficient with Microsoft Office tools
Nice-to-haves
- Experience working on multiple brands or projects at once
- Interest or experience in loyalty and lifecycle marketing strategy
- Familiarity with email design best practices and performance metrics
- Exposure to eCommerce or DTC marketing environments
- Worked in a client-facing role or team-based creative environment
Benefits
- $47,000 - $50,000 a year
