Lifecycle Marketing Specialist

About the position

We are looking to hire a Lifecycle Marketing Associate to help drive the acquisition of new customers, retention and expansion/upsell of new products to our customer base. If you're passionate about driving customer engagement, have a data-driven mindset, and possess a strong understanding of the customer lifecycle, we would love to hear from you. This role reports to the Senior Manager of Lifecycle Marketing.

Responsibilities

• Create and execute targeted marketing campaigns leveraging AI across various channels, such as email and SMS, and develop content to engage prospects and customers at different stages of the lifecycle, including acquisition, onboarding, retention, and reactivation.
• Utilize marketing automation tools, such as Marketo, to set up and automate customer journeys, trigger-based communications, and personalized messaging, ensuring timely and relevant interactions.
• Develop a deep understanding of the customer journey, their industry, and specific pain points to inform and iterate on campaigns to drive maximum impact.
• Track and analyze key metrics and performance indicators to evaluate campaign effectiveness and identify opportunities for optimization. Use A/B testing and data-driven insights to refine marketing strategies.
• Collaborate with cross-functional teams to create engaging campaigns aligned with the customer journey.

Requirements

• 2+ years of experience in lifecycle or email marketing, preferably in a B2B or SaaS environment
• Familiarity with Salesforce, including the ability to create Salesforce campaigns
• A proven track record of building and testing successful email marketing and SMS campaigns, ideally through Marketo, and experience driving impact through optimization.
• Experience mapping the customer journey and improving campaign performance through testing and iteration.
• Experience using AI to develop and iterate on marketing campaigns.
• An ability to work collaboratively with other teams to develop effective campaigns and execute on them flawlessly
• Excellent execution and project management skills. You excel at managing multiple campaigns and priorities simultaneously
• Strong analytical skills with experience using data to derive actionable insights
• The ability to give and receive feedback in a humble, constructive way
• Experience working in a fast-paced environment that requires flexibility, ownership, and focus

Benefits

• Open and transparent culture
• Life insurance, long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401k Plan
• Bi-annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center, subsidized for employees
• Additional benefits for fully remote employees