About the position
Join Trimble as a Lifecycle Marketing Specialist, where you will play a crucial role in enhancing customer engagement, retention, and revenue growth for Trimble's AECO software sector. You will leverage data-driven strategies to optimize lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across multiple channels such as email, customer portals, in-product communication, and other relevant touchpoints. Utilizing marketing automation and CRM tools, you will build personalized experiences that foster loyalty and long-term growth. Reporting to the Head of Customer Retention Marketing, you will ensure seamless integration between marketing platforms and CRM systems, analyze customer behavior, and spearhead initiatives like lifecycle trigger programs and enhanced segmentation strategies.
Responsibilities
- Develop and execute lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across multiple channels.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives and enhance automated customer journeys.
- Oversee end-to-end email marketing execution and CRM management, focusing on data-driven analysis and optimization.
- Implement multichannel marketing campaigns tailored to different lifecycle stages, aiming to increase retention and foster loyalty.
- Conduct competitive analysis and stay updated on industry best practices in lifecycle marketing and customer engagement.
- Provide analysis of key metrics to generate insights for data-driven decision-making and continuous improvement of lifecycle strategies.
Requirements
- Bachelor's degree in marketing or a related field, or equivalent experience.
- 3-5 years of experience in customer success, marketing, sales, or business development, preferably in a SaaS environment.
- Strong analytical skills with the ability to translate performance metrics into actionable insights.
- Proven experience in developing and executing CRM strategies to drive growth and retention.
- Proficiency in marketing automation platforms, CRM systems, and analytics software, with a preference for Salesforce Marketing Cloud.
- Excellent communication skills and the ability to manage collaborative relationships across teams.
- Experience in a B2B, multi-channel, global operating environment; experience in the construction technology industry is a plus.
Benefits
- Medical, Dental, Vision, Life, Disability insurance.
- Time off plans and retirement plans.
- Tax savings plans for health, dependent care, and commuter expenses.
- Paid Parental Leave.
- Employee Stock Purchase Plan.
