Loyalty Marketing Manager

About the position

The Loyalty Marketing Manager will play a key role in driving innovative loyalty constructs and strategies across the organization's suite of products. Partnering closely with Product Management, Affinity Marketing, and Digital Marketing, the Loyalty Marketing Manager will be responsible for developing, implementing, and optimizing customer loyalty programs by designing and executing marketing strategies that drive customer engagement, long-term value creation, and increase customer lifetime value. The role will involve analyzing the effectiveness of current loyalty constructs, identifying opportunities for innovation, and translating customer-centric loyalty into impactful, multi-channel strategic marketing campaigns across products and marketing channels.

Responsibilities

• Lead the design, development, and implementation of innovative loyalty constructs and strategies aimed at enhancing the customer experience.
• Work with the Marketing Leaders, Product Management, and direct report(s) to create multi-channel strategic marketing campaigns that drive customer engagement and retention across multiple product offerings.
• Drive execution of approved strategy, with support of direct report(s), to ensure all details of the program are planned and executed successfully and within budget.
• Collaborate with Sales and Service leadership and Product Management team to assess and optimize consumer communications that integrate with or directly support loyalty programs.
• Coordinate with external agencies and vendors as needed to support loyalty marketing initiatives.
• Manage revenue forecasts, including establishment of annual forecast and monthly reforecasting based on performance actuals.
• Analyze the performance of existing loyalty programs, identifying key areas of opportunity for growth, optimization, and innovation.
• Implement metrics and tracking mechanisms, in partnership with the Database Marketing team, to monitor results and model the impact of loyalty programs.
• Identify campaign components that are ripe for A/B testing to optimize performance.
• Develop and communicate clear, data-backed recommendations to senior leadership.
• Translate complex ideas and data into simple, actionable recommendations for senior management and leadership teams.
• Create clear and compelling presentations that effectively communicate findings, insights, and strategic recommendations to executive leadership.
• Work closely with senior leadership to drive decisions, providing insights and expert-level recommendations based on detailed analysis and industry knowledge.
• Provide continuous coaching and development of direct report(s) to ensure that they can achieve business results and adapt to evolving marketing strategies and industry changes.
• Establish campaign performance benchmarks to manage budgets and forecasts against spend/effectiveness targets.

Requirements

• Bachelor's degree in Marketing or related field.
• Minimum 8 years work experience in multi-channel marketing or related function.
• Minimum 5 years work experience managing consumer loyalty programs.
• Prior supervisory experience and/or leadership training.
• Minimum 3 years experience working with revenue and budget forecasts, reporting performance against goals and being accountable for reaching forecasts.
• Minimum 3 years experience leading hypothesis-driven A/B tests, experiment design and statistically significant testing methodologies.
• Advance knowledge of the customer lifecycle and how multi-channel marketing plays into developing the relationship with our customers.
• Knowledge of reporting tools such as PowerBi, Google Analytics, etc.
• Familiarity with loyalty platforms, CDPs, campaign automation, or CRM tools.

Benefits

• Health benefits including medical, dental, and vision.
• 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income.
• Prefunded optional FSA.
• 100% covered Life Insurance.
• Accidental Death and Dismemberment Insurance.
• Short Term/Long Term Disability.
• $250 Wellness Benefit.
• 10 days of vacation your first year, and each year you gain an additional day.
• 13 paid and closed holidays each year.