About the position
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Manager, Ads Marketing - will be a key architect in our scaled channels development, and content marketing efforts. This new hire will work with key cross-functional teams to help us activate the Netflix advertising story and value proposition to brand and agency partners across key markets. You'll work with multidisciplinary teams to develop strategic approaches to fueling brand and business growth on platform, unlocking the creative potential of ads offering. Additionally, you will contribute to broader business tactics and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer and executive.
Responsibilities
- Partners with leadership to develop a scalable approach to existing and new channels including but not limited to social and CRM.
- Ensure each channel ladders up to broader marketing objectives while reflecting platform-native behaviors and audience expectations.
- Leads the evolution and maintenance of Netflix's B2B website to effectively communicate our advertising solutions and value propositions.
- Ensure the CMS is user-friendly, visually appealing, and optimized for search engines.
- Maintains a consistent brand voice and narrative across all channels.
- Work cross functionally with creative, comms, product marketing, and regional teams to ensure scaled channels support and amplify priority campaigns.
- Act as the connective tissue between global strategy and regional execution, adapting content frameworks to meet local needs.
- Develop and maintain dashboards and reports to track key performance metrics and provide actionable insights.
- Monitor and analyze the performance of B2B marketing activities, providing insights and recommendations for improvement.
- Partner with marketing operations to ensure systems (e.g., CMS, CRM tools, publishing platforms) support smooth workflow and scalability.
- Identify workflow bottlenecks and contribute to the development of repeatable systems for regional approvals and GTM activities.
- Manage relationships with external vendors and partners to ensure the delivery of high-quality services and solutions.
- Stay up-to-date with the latest trends and innovations in marketing technology and digital advertising.
- Identify opportunities to leverage technology solutions to enhance storytelling and scale key messages.
Requirements
- An understanding of the CTV/OTT/Streaming landscape.
- 10+ years of experience in B2C or B2B marketing, product marketing, digital advertising or marketing communications.
- Proven track record of driving successful go-to-market launches that are globally scalable and drive business impact.
- Strong understanding of social platforms, ad tech platforms and data analytics.
- Exceptional communication, interpersonal, problem-solving, and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
- Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications.
- Excellent analytical and organizational skills.
- Ability to develop and implement creative ideas, partner with agencies, and carefully manage competing projects with tight deadlines.
- Work closely with product and sales teams to develop product strategy, positioning, and messaging.
- Help inform the development of new measurement products based on advertiser feedback and market insights.
- An entrepreneurial mindset and eagerness to flourish in a unique company culture.
Benefits
- Compensation range of $225,000 - $325,000 based on total compensation.
- Consideration of a wide range of compensation factors including job family, background, skills, and experience.
- Inclusion and diversity as core values.
