About the position
The Manager, B2C Marketing at SHRM is a critical role within the marketing team, responsible for overseeing acquisition, membership, retention, and product marketing for SHRM’s consumer audience. This position is ideal for a results-driven marketing professional with experience in executing integrated marketing campaigns, managing multi-channel strategies, and driving engagement and conversions across key B2C segments—including HR students, professionals, and executives. This role will collaborate with cross-functional teams to optimize digital outreach, enhance member retention, and maximize the impact of SHRM’s offerings. The ideal candidate thrives in a fast-paced environment, has a deep understanding of digital marketing, and can translate data-driven insights into actionable strategies that grow SHRM’s consumer reach.
Responsibilities
- Develop & Execute Marketing Campaigns: Implement marketing strategies for acquisition, retention, and product marketing, leveraging digital, email, social, and print channels.
- Drive Membership Growth & Retention: Optimize marketing efforts to attract new members, engage existing ones, and reduce churn through targeted campaigns.
- Product Marketing Strategy: Collaborate with product teams to create and execute go-to-market strategies for SHRM’s portfolio of offerings.
- Multi-Channel Strategy Execution: Coordinate omnichannel marketing initiatives, including paid media, SEO, email, and content marketing, to drive awareness and conversions.
- Marketing Performance Optimization: Analyze campaign performance, track KPIs, and use data-driven insights to refine strategies for improved ROI.
- Collaborate Cross-Functionally: Work with internal teams—including creative, content, analytics, and events—to ensure cohesive marketing efforts.
- Budget & Resource Management: Manage campaign budgets effectively to maximize impact and align with revenue and engagement goals.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 6+ years of marketing experience with a focus on digital, membership, or product marketing.
- Proven experience as a People Manager.
- Strong background in B2C marketing, customer engagement, and conversion optimization.
- B2B marketing experience preferred but not required.
- Proficiency in marketing automation tools (Marketo or similar).
- Experience in email marketing, paid media, SEO, and multi-channel campaign execution.
- Background in managing Vendor relationships, which helps drive and maintain membership goals.
- Strong analytical skills, with the ability to interpret data and optimize strategies accordingly.
- Excellent project management and cross-functional collaboration skills.
- Knowledge of membership-driven organizations or associations is a plus.
Benefits
- Professional growth and development
- Health insurance
- Dental insurance
- Vision insurance
- Well-being programs
- Health savings account
- Flexible spending account
- Retirement plan
- Open leave
- Annual discretionary bonus and incentives
