Tyson Foodsposted 4 days ago
Full-time • Mid Level
Springdale, AR

About the position

The Marketing Manager is a key leader responsible for driving the strategic direction and execution of integrated marketing for assigned product categories and brands, including Tyson®, Ball Park®, and Jimmy Dean®. This role owns end-to-end marketing planning — from annual brand and category strategies to day-to-day activation across key sales channels. The Marketing Manager will lead cross-functional alignment, organic social content creation, support sales initiatives, and drive brand growth through innovation, communication, and business development.

Responsibilities

  • Partner with Business Units to define annual and long-range strategic priorities.
  • Develop integrated marketing briefs and long-term category plans aligned to corporate objectives.
  • Evaluate and manage brand partnerships, sponsorships, and co-branded collaborations.
  • Map consumer journeys and leverage insights to optimize media, messaging, and targeting strategies.
  • Monitor competitive trends and cultural insights to influence PR, social, and paid media efforts.
  • Drive category leadership and innovation by identifying unmet consumer and customer needs.
  • Lead the development and execution of multi-channel marketing campaigns across digital, social, PR, retail, and eCommerce.
  • Manage external agency partners, guiding creative strategy and campaign performance.
  • Ensure all communications adhere to Tyson brand standards and drive cohesive storytelling.
  • Activate strategic partnerships to expand brand presence and drive innovation in-market.
  • Track KPIs and partner with analytics teams to optimize campaign performance.
  • Collaborate with Sales, Category Management, and Shopper Marketing to deliver compelling customer-facing programs.
  • Support sell-in through custom marketing collateral, selling tools, and new product presentations.
  • Develop account-specific programs for national chains, operators, and distributors to support volume and margin goals.
  • Represent marketing on customer calls, including strategy prep, storytelling, and post-meeting follow-ups.
  • Serve as the marketing 'quarterback' across cross-functional teams — including Brand, Shopper, Digital, PR, Media, R&D, and Packaging Design.
  • Maintain visibility on project milestones via integrated calendars, workback schedules, and project tracking documents.
  • Provide administrative support including budget oversight, vendor invoicing, meeting ownership, and status updates.
  • Collaborate with R&D teams to commercialize innovation pipelines that meet operational feasibility and consumer demand.
  • Develop/Update and implement a data-informed organic social strategy aligned with brand goals and audience insights.
  • Create, curate, and schedule compelling content across channels (including Instagram, TikTok, Facebook, LinkedIn, and emerging platforms).
  • Collaborate with internal teams and creative partners to produce engaging visual and written assets.
  • Monitor trends and social listening to identify real-time opportunities for brand engagement.
  • Grow and manage a thriving online community, responding to comments, DMs, and mentions to deepen brand loyalty.
  • Analyze performance metrics and translate insights into actionable optimizations.
  • Stay current on platform best practices, tools, and industry shifts to keep our social presence fresh and impactful.

Requirements

  • Bachelor’s degree in Marketing, Business, Research Analytics or a related field required (MBA preferred).
  • 5+ years in brand marketing, category marketing, or advertising agency experience.
  • Proficient in Microsoft Office (Excel, PowerPoint, Word); Competent in Adobe Creative Suite (InDesign, Photoshop, etc), familiarity with digital marketing platforms and analytics preferred.
  • Demonstrated success managing brand and category strategies, integrated marketing campaigns, and budget stewardship.
  • Strong understanding of consumer and customer dynamics in both retail and foodservice channels.
  • Experience in innovation pipelines, product launches, and promotional planning.
  • Excellent written and verbal communication skills.
  • Strong analytical mindset and ROI-focused thinking.
  • Ability to lead cross-functional teams and projects to hit deadlines.
  • Bias for action. Self-starter with the ability to work autonomously and prioritize in a fast-paced environment.

Benefits

  • Paid time off
  • 401(k) plans
  • Affordable health, life, dental, vision and prescription drug benefits
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