About the position
IDEXX is seeking a Manager, Consumer Marketing, Lifecycle to design and execute personalized, data-driven marketing programs that deepen engagement with pet parents at every stage of their journey. This role focuses on delivering the right message to the right audience at the right time—driving awareness, adoption, and long-term loyalty. You will develop lifecycle campaigns that leverage behavioral data, CRM platforms, and automation tools to deliver timely, relevant outreach across in-app, email, push, web, and other owned channels. You will be responsible for building, testing, and optimizing campaigns, partnering closely with analytics, product, and content teams to align targeting, timing, and messaging with business goals. This role is hybrid to include 2-3 days onsite in Westbrook, Maine at the Global Campus. The requirement is to live in commutable distance to the Global Campus.
Responsibilities
- Map, segment, and personalize consumer journeys based on behavioral and engagement data, ensuring campaigns are relevant and impactful.
- Design, launch, and manage personalized lifecycle marketing campaigns across in-app, email, push notifications, direct mail, and web.
- Leverage CRM and marketing automation tools to configure trigger logic, workflows, and automated journeys that drive timely engagement and measurable results.
- Apply a test-and-learn approach to content to marketing, using A/B testing to optimize and improve performance.
- Define and track lifecycle KPIs such as visit scheduling, diagnostic adherence, and app retention, using performance data to inform future strategies.
- Partner with analytics and product marketing teams to refine segmentation strategies, targeting criteria, and campaign timing based on data-driven insights.
- Collaborate closely with content strategy, creative, and channel owners to ensure messaging is tailored to audience needs and optimized for each delivery method.
- Maintain robust reporting and dashboards to provide visibility into campaign impact, learning agendas, and optimization opportunities.
Requirements
- 5+ years of experience in lifecycle marketing, CRM marketing, or related roles, ideally within a consumer brand environment.
- Proven experience building and managing personalized, data-driven marketing campaigns across multiple owned channels.
- Strong expertise in CRM systems, marketing automation tools, and in-app messaging platforms, with the ability to configure automation workflows and triggers.
- Analytical mindset with the ability to define KPIs, interpret data, run experiments, and make informed decisions to improve performance.
- Experience collaborating in a matrixed organization and working cross-functionally with product, analytics, creative, and content teams.
- Comfort operating in a fast-paced, evolving environment, with the flexibility to adapt to new priorities and opportunities.
- Excellent organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
- A marketer who thrives at the intersection of strategy, execution, and analytics.
- Someone who is curious about consumer behavior and eager to test, learn, and optimize.
- A collaborative partner who values alignment, but can also work independently to deliver results.
- A data-driven problem-solver who can turn insights into targeted, impactful marketing actions.
Benefits
- Competitive compensation
- Incentives
- Benefits
- Positive and respectful work culture
- Opportunities for learning and discovery
