About the position
Salsify is seeking a content marketing manager to lead our content marketing team, owning the content strategy and editorial direction of our department to drive brand awareness and audience engagement and support lead generation. As a team that prioritizes innovation and creativity, we’re excited to experiment with our content approach for our business-to-business (B2B) audience — and are seeking someone who wants to test and learn with us. From blogs, reports, and pillar pages to web pages, interactive content, and more — you'll help us ensure that our content boosts results across our organization.
Responsibilities
- Own the content strategy, editorial direction, and editorial calendar for the content marketing team, focusing on driving brand awareness and audience engagement and supporting lead-generation efforts through relevant, high-quality content.
- Manage and oversee the core stages of the content marketing process — from research, ideation, and production to publication, promotion, measurement, and optimization — for a customer blog, prospect blog, and data-driven consumer research reports.
- Manage and oversee the search engine optimization (SEO) strategy to drive organic search visibility, focusing on keyword research, competitive analysis, on-page SEO, and performance-driven initiatives.
- Manage and mentor a team of in-house content marketing specialists and a network of freelance writers to ensure high-quality content that adheres to in-house content and AP Style guidelines.
- Ensure content consistency across publishing channels, maintaining cohesive brand voice, messaging, and style that aligns with company standards and resonates with target audiences.
- Define key performance indicators (KPIs) for content success and regularly track, report, and analyze content performance to optimize strategies and demonstrate return on investment (ROI).
- Collaborate with cross-functional teams, including design, web, product marketing, and revenue marketing, to ensure alignment between content efforts and broader marketing and business initiatives.
- Stay ahead of the latest industry trends, technologies, innovations, and emerging content marketing and SEO strategies.
Requirements
- Bachelor’s degree in marketing, journalism, English, or equivalent work experience in a relevant field.
- Five or more years of experience working as a content marketing leader or in a related role, with at least one year of experience managing writers, editors, or other content creators.
- Proven experience with content strategy development and execution, demonstrating your ability to drive brand awareness, audience engagement, and lead generation through relevant, high-quality content across multiple channels.
- Strong project and team management skills, with a proven ability to manage multiple projects simultaneously, ensuring high-quality content and on-time delivery through effective prioritization and organization.
- Exceptional writing abilities across various short- and long-form content types, such as blogs, reports, newsletters, whitepapers, etc.
- Exceptional editing and proofreading abilities, with experience working with in-house and AP Stylebook guidelines.
- Strong understanding of SEO best practices, with hands-on experience in keyword research, competitive analysis, and on-page SEO strategies.
- Strong cross-functional collaboration skills, with experience working alongside design, web, product marketing, and revenue marketing teams.
- Proven success in managing content performance using KPIs and analytics tools.
Nice-to-haves
- Experience creating content for a business-to-business (B2B) audience.
- Experience with advanced data analytics tools (e.g., Google Analytics, SEMrush, BrightEdge).
- Experience working closely with design and video teams, including writing copy for infographics, video scripts, and other multimedia content.
Benefits
- Competitive and equitable market rates.
- Performance and proficiency-based pay.
- Equity in the form of stock options.
- Health & medical benefits.
- Flexible spending accounts.
- Flexible PTO.
