About the position
Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help. The Medical Group Management Association (MGMA is looking for a Manager, Demand Generation Marketing to join our Denver/hybrid team. The Manager of Demand Generation Marketing is responsible for creating and implementing marketing strategies in alignment with enterprise marketing plans for the Medical Group Management Association (MGMA) with the goal of building a larger and more engaged audience for MGMA’s products and services. This role focuses on the middle of the funnel and includes responsibilities in paid digital advertising, web, SEO, and content marketing.
Responsibilities
- Manage and mentor the Demand Generation marketing team, ensuring alignment with broader marketing and sales goals.
- Collaborate cross-functionally with sales, product, performance marketing, brand marketing, and analytics teams.
- Own strategy and execution for middle of funnel paid channels including paid social, SEM, display, retargeting, and sponsored content.
- Optimize campaign performance across platforms (Google Ads, LinkedIn, Meta, etc.) with a focus on cost-efficient lead nurturing and conversion.
- Oversee the website team as a key middle of funnel conversion asset by prioritizing the customer experience.
- Drive CRO (conversion rate optimization) initiatives to enhance the user journey, improve lead capture, and increase engagement.
- Collaborate with web development and UX teams to implement site updates, landing pages, and A/B tests.
- Lead the content team to optimize the development and distribution of mid-funnel content (articles, eBooks, case studies, webinars, whitepapers, etc.) that supports lead nurturing and sales enablement.
- Manage SEO, design, and content teams to ensure messaging consistency and performance tracking.
- Track and report on campaign performance, KPIs, and funnel metrics to inform strategic decisions.
- Continuously test and iterate to improve key KPIs like lead-to-MQL rate, cost-per-lead, and pipeline influenced.
- Direct supervisory responsibilities in accordance with the organization’s policies and applicable laws.
- Manage digital agencies to maximize results for the investment made.
Requirements
- Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values.
- Experience in managing a content-driven membership website to maximize prospect conversion and customer experience.
- Proven success managing middle-of-funnel programs and leading a team.
- Expertise in paid digital platforms, marketing automation (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).
- Strong understanding of buyer journeys, lead nurturing, and conversion rate optimization.
- Excellent project management and communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Expertise in digital integrated marketing best practices.
- Demonstrated self-starter who takes initiative.
- Strong interpersonal skills with the ability to lead and work effectively within and across the Association’s departments.
- Demonstrated confidence in presentation skills communicating with multiple teams, including C-level executives.
- Strong analytical skills, able to track marketing campaign results and make improvement suggestions.
- Ability to work effectively with a creative team to produce quality digital campaign materials.
- Possesses technical problem-solving skills related to creating and updating landing/web pages.
- Detail oriented with strong project management skills.
Nice-to-haves
- Healthcare experience is preferred.
Benefits
- Medical, dental, and vision coverage.
- Life insurance.
- Short- and long-term disability.
- 401(k) plan featuring company match.
- Profit-sharing.
- Professional development opportunities.
- Hybrid work schedule.
- Employee assistance program.
- Three weeks of vacation.
- 80 hours of sick time.
- 11 paid holidays.
- Flexible spending account.
- On-site fitness center.
- Volunteer opportunities.
- Tuition assistance.
