About the position
The Manager, Digital Marketing, is responsible for the strategic development and execution of the Belk Partner Marketing program. This role is responsible for partnering with internal merchants and marketing partners as well as outside vendors. This role will be integral to the day-to-day operations and growing the advertising capabilities for the program. Belk Partner Marketing program is responsible for on-site and off-site digital as well as print marketing to achieve vendor and Belk goals. Responsible for account management, campaign planning/trafficking, budget management, and testing ideation and execution. Ownership of campaign structure, tactical direction, optimization, spend, and return on ad spend. Strategize coordination of design with content teams to develop campaign assets. Partner with various media channel managers to execute Belk Partner Marketing campaigns. Curating/advising merchant counterparts and executives on utilizing Belk Partner Marketing dollars to implement strategies and promotions. Plan and forecast weekly spend for business unit and finance. Determine and allocate monthly budget to hit ROAS targets and manage invoices timely. Analyze and leverage data to make informed decisions to drive an increase in sales while reducing costs. Lead and deliver campaign and monthly reporting recaps. Partner with Director on process improvement, change management, and system needs based on the competitive landscape. Perform other duties as assigned. Complies with all policies and standards.
Responsibilities
- Strategic development and execution of the Belk Partner Marketing program.
- Partnering with internal merchants and marketing partners as well as outside vendors.
- Managing day-to-day operations and growing advertising capabilities.
- Account management, campaign planning/trafficking, and budget management.
- Testing ideation and execution.
- Ownership of campaign structure, tactical direction, optimization, spend, and return on ad spend.
- Strategizing coordination of design with content teams to develop campaign assets.
- Partnering with media channel managers to execute campaigns.
- Advising merchant counterparts and executives on utilizing marketing dollars.
- Planning and forecasting weekly spend for business unit and finance.
- Determining and allocating monthly budget to hit ROAS targets.
- Analyzing and leveraging data to drive sales and reduce costs.
- Leading and delivering campaign and monthly reporting recaps.
- Partnering with Director on process improvement and change management.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or relevant experience.
- 4-6 years of experience in building out and continuously optimizing a Digital Marketing program and budget for a large scale retailer.
- 1-3 years of leadership experience.
- 1-3 years Adobe Analytics experience.
Nice-to-haves
- Solid organization, written and verbal communication skills.
- Strong analytical skills and finance acumen.
- Keen understanding of Internet-based consumer behavior and direct marketing principles.
- Ability to offer creative marketing solutions in response to data analysis.
- Social Platform Experience (Meta, off-site display, Pinterest, Tik Tok).
- Project Management Tool Experience (Monday.com, Clickup).
Benefits
- Medical, Dental, and Vision
- 401K with Matching Contribution
- Generous PTO
- Merchandise Discounts
- Paid Maternity and Paternal Leave
- Growth and Professional Development Opportunities
- Employee Assistance Programs
- Education and Tuition Reimbursement Programs
