About the position
As the Manager, Downstream Marketing for our Acute Care business at Stryker, you will play a critical role in driving commercial success through strategic marketing initiatives that directly impact sales growth and market expansion. You will be responsible for defining, developing, and executing brand and go-to-market strategies that elevate product visibility, fuel revenue generation, and strengthen customer loyalty across the portfolio.
Responsibilities
- Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns.
- Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs.
- Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets.
- Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers.
- Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline.
- Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans.
- Co-develop the Annual Marketing Plan and 3–5 year portfolio roadmap in partnership with divisional and local marketing and sales teams.
- Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies.
- Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies.
- Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives.
- Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities.
- In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates.
- Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success.
Requirements
- Bachelor’s degree required
- 8+ years of work experience required
Nice-to-haves
- MBA preferred
- 5+ years medical device or marketing experience preferred
- 2+ years of people management experience preferred
- Background in sales or experience supporting field sales teams is highly desirable
