About the position
The Manager - eBusiness & Marketing will develop and execute regional strategies to drive customer adoption of Airgas' eBusiness Solutions -- Airgas.com, Airgas SupplySync (punchout), and EDI - as a complement to Airgas' other go-to-market channels with the ultimate objective of making it easier and preferable for customers to do business with Airgas. This role will work with external customers to identify the right eBusiness solution for the customer, having a goal to foster transactional automation and guide customers to online self-service tools. This role will work in collaboration with the national eBusiness team to leverage core company-wide capabilities, such as digital marketing, at the local level and to help bring the voice of the customer to bear as we develop, test, and deploy eBusiness offerings. This role also serves as the region's marketing leader and will manage a variety of digital, print & vocal marketing initiatives, launch / measure sales campaigns (often in Salesforce), map the customer journey to identify new touchpoint opportunities or customer experience improvements & monitor / improve the region's SEO program.
Responsibilities
- Serve as primary point of contact and subject matter expert for the region regarding all eBusiness matters, especially Airgas.com and Airgas SupplySync.
- Drive the adoption of eBusiness solutions to increase sales, automate transactions wherever possible, and promote customer self-service activities.
- Support eProcurement / digital integration customer implementations and ongoing operations.
- Identify and engage directly with external customers for which adoption of Airgas eBusiness solutions will drive efficiency.
- Engage directly with Airgas branch, account managers, and other field associates to increase channel adoption.
- Support development, roll-out and hypercare following go-live of a customer's eBusiness solution.
- Champion voice of the customer to create internal awareness of customer eBusiness requests.
- Identify, create and coordinate training on core Airgas eBusiness capabilities.
- Effectively articulate and demonstrate the quantifiable value of the eBusiness channel to Region Management.
- Execute region's marketing programs including SAP data management / customer tagging.
- Identify strategic opportunities for Salesforce sales campaigns, launch & measure success.
- Build go-to-market strategies & materials to support successful campaign performance.
- Identify & action strategic marketing opportunities for product lines or services.
- Map the Airgas customer journey to further develop touchpoint improvement.
- Monitor effectiveness of regional SEO programs and identify strategies to improve local online presence.
- Create & manage annual regional marketing budget.
- Other duties as assigned.
Requirements
- Bachelor's Degree in business related field or equivalent experience.
- Proficient in Google Hangouts, WebEx, Power BI, SAP, and homegrown applications.
- Experience with basic email marketing, SEO and customer journey mapping concepts.
Nice-to-haves
- MBA preferred.
- Two to four years of experience in an outside sales, marketing, customer service, or eBusiness adoption role in the B2B space preferred.
- Previous Salesforce experience highly preferred.
Benefits
- Medical, Dental, Vision, Life, AD&D, Short Term and Long Term Disability Insurance.
- Vacation, Sick, Paid Holidays.
- 401(k) Retirement Plan with company match.
- Tuition Assistance.
- Benefits Start after 30 days of employment.
