Manager, Field Marketing VA, PA, NH, OR, ID

About the position

As Field Marketing Manager (FMM) for the Control State Division, you’ll lead market-level activation planning and execution across multiple states, supporting Pernod Ricard USA’s portfolio. You’ll be the local marketing expert, translating national priorities into impactful regional programs, while serving as a key connector between sales, distributors, and brand teams. This role is central to driving commercial success through strategic planning, cross-functional collaboration, and data-informed decision-making.

Responsibilities

• Serve as the local marketing lead for assigned states, translating national brand strategies into market-level execution plans that align with commercial objectives and brand guidelines.
• Communicate national programs and priority periods to sales and distributor teams, ensuring clarity and alignment across stakeholders.
• Develop localized activation playbooks and execution tactics, including any necessary adaptations to ensure relevance and impact.
• Evaluate the need for locally initiated programs when national efforts don’t meet market needs, and lead business case development using DICE modeling.
• Collaborate with sales teams on field execution, innovation readiness, and priority alignment.
• Manage large-scale brand activations, sponsorships, and agency-led programming to drive visibility and engagement.
• Capture and consolidate market insights to inform annual planning and program briefing processes.
• Lead annual market-level budget development in collaboration with key stakeholders, ensuring alignment with corporate and brand strategies.
• Oversee A&P budget tracking and reconciliation, working with field coordinators, marketing managers, and sales teams to optimize deployment.
• Monitor budget performance across states and recommend improvements based on market dynamics.
• Finalize and deliver sell decks that clearly outline program objectives, shopper insights, media support, and one-page summaries.
• Present program priorities at key distributor meetings, including annual kickoffs, quarterly general sales meetings, and business reviews.
• Ensure all programs have defined commercial objectives and timely ROI evaluations, sharing results with channel, field sales, and brand teams.

Requirements

• Bachelor’s Degree – concentration in Marketing or Business Administration preferred.
• 5–10 years of experience in marketing, trade/retail management, or brand roles, ideally within beverage alcohol.
• Experience in sales or selling environments with a strong understanding of local activation strategy.
• Strong analytical, organizational, and interpersonal skills.
• Willingness to travel up to 30%.

Benefits

• Flexible work policy with hybrid option to work remotely 2 days a week.
• Professional development and internal career mobility opportunities.
• Inclusive and diverse company culture.
• Commitment to sustainability and community support.