About the position
The Customer Experience Team is looking for a skilled content marketer to join our team to help facilitate customer experience across the Retina Specialist and consumer audiences. In this role, a typical day might include the following: Expand branded and unbranded content strategy, topics, themes and tones, messages, and experience tailored to HCPs and DTC audiences. Oversee the creation of marketing collateral and promotional plans. Ensure compliance with industry standards and regulations in healthcare marketing. Work with Agency partners to monitor and optimize campaign effectiveness and ROI. Support documentation of campaign & content calendars and channel best practices. Support ongoing testing & learning initiatives, including A/B testing and engagement performance tracking. Continuous generation of new ideas to support brand growth and innovation.
Responsibilities
- Develop and execute content strategies targeting HCPs and DTC audiences in owned and paid channels.
- Help drive scalability of content, templates, components, and content guidelines across channels and individual tactics.
- Manage CRM and Social programs to enhance customer engagement and retention.
- Collaborate with cross-functional teams to align content with brand messaging.
- Lead demand generation campaigns, integrating social and digital marketing best practices.
- Analyze customer data and insights to optimize marketing performance.
Requirements
- Bachelor's degree in marketing, Communications, or related field; MBA preferred.
- 3-5+ years of experience in pharmaceutical marketing, with a focus on content and CRM.
- 5 years of experience working within pharmaceutical marketing organizations with a heavy emphasis on content marketing.
- Experience working with MLR committees within pharmaceutical companies.
- Ophthalmology (Retina), Oncology or Rheumatology experience preferred.
Benefits
- Health and wellness programs
- Fitness centers
- Equity awards
- Annual bonuses
- Paid time off for eligible employees at all levels
