About the position
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking a Manager to join our Retail Bank Marketing team. This role will support our Integrated Strategy team, who is responsible for developing marketing & campaign strategy, including creative & messaging plans, that lead to cohesive customer experiences across all customers, channels & the full customer lifecycle. This new role will be focused on building a long-term vision, horizontally across all bank products, that outlines how Retail Bank should be leveraging promotional offers (incentives) to meet our ambitious new account, deposits & customer engagement goals. A close partnership with Incentive Products, a team focused on building the technical capabilities necessary to bring promotional offers to market, will be critical to building the long-term roadmap.
Responsibilities
- Synthesize existing incentive marketing campaign performance & research insights to identify learnings
- Conduct competitor analysis to understand the ecosystem of competitor offer structures and how they are marketing them to customers
- Create learning agenda & rapid experimentation approach to helping us understand which incentives to which customers and how we market them is most effectively
- Identify opportunities for further consumer customer research to advance the learning agenda for incentive marketing
- Partner across Incentive Product, Marketing & other business partners to build a long-term vision for how incentives can help fuel growth in new customers & retention of existing customers and the roadmap to get there
- Develop a go-to-market incentive playbook by documenting past learnings & best practices in creative & messaging of incentives
- Work with Legal, Compliance and Risk partners to understand risks for various future incentive constructs & partner on mitigation strategies
- Problem solve with peers on other teams and communicate relevant updates to senior leaders
- Collaborate with the Incentive Product team to understand current capabilities and influence future incentive campaign needs.
Requirements
- Hands on experience developing promotional offers or incentive marketing campaigns for consumer products, ideally retail bank products
- Exposure to legal processes related to approving marketing strategy & messaging
- Successful track record in facilitating alignment across matrixed or cross-functional teams
- Very organized and able to self-manage details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work
- Highly effective communication skills with outstanding writing and verbal persuasion abilities
- Bachelor’s Degree or Military experience
- At least 8 years of experience in Consumer Marketing, Communications, or Marketing Strategy roles
- At least 5 years of experience executing Marketing communications campaigns
Nice-to-haves
- Experience building product promotions & offer strategy
- Experience in financial services or other highly regulated industry
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
