Manager - Industry and Account-based Marketing

About the position

This role will be responsible for measurably improving pipeline for targeted accounts in partnership with regional teams. This highly analytical, innovative problem-solver will guide prospects and customers through their journey toward conversion and expansion. You will work across product marketing and sales teams to infuse industry-specific positioning and messaging into campaigns and sales plays, differentiating our solutions and creating clarity for our sales teams.

Responsibilities

• Create new business pipeline with a one-to-many and one-to-few ABM approach that centers on our top industry focus areas.
• Measurably improve pipeline for targeted accounts in partnership with regional teams.
• End-to-end execution of our industry programs in partnership with sales.
• Accountable for industry specific content creation of assets that support the selling process in measurable ways, driving business outcomes: pipeline, time to close and win rates.
• Shape and influence the overall marketing strategy with industry insights and account level insights.
• Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays.
• Collaborate with and enable regional marketing teams to evolve the go to strategy for a one to few motions, enabling scale and impact.
• Develop a data-driven approach to measuring performance and impact of ABM and industry marketing.
• Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time.

Requirements

• 4+ years of marketing experience in B2B SaaS.
• Demonstrated ability to work within diverse teams while encouraging inclusive cultures.
• Experience owning end-to-end execution of ABM or industry marketing with the ability to consistently prioritize your work for impact.
• Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
• Ability to synthesize industry and account level intelligence for regional marketing and sales teams.
• Ability to use data insights to optimize marketing performance.
• Strong communication skills across all levels, from marketing and sales professionals to executives.
• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
• A bias for fast but thoughtful action, results, and delivery with a high-quality bar.

Benefits

• US annualized base salary range for this position is $103,000.00-$155,000.00.
• This position may also be eligible for bonus, benefits, or related incentives.
• Hybrid work experience designed at the team level to give a rich onsite experience while also allowing flexibility to work remotely.