About the position
The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. To bring this mission to life and achieve our North Star Goal, we have sharpened our focus on solving the biggest consumer problems through engaging, relevant tests, product and feature launches, and creating scaled marketing strategies and campaigns that surprise, delight, and engage a variety of customers across a number of use cases and categories. Ultimately, the Consumer Marketing team strives to 'Get more people to do more with DoorDash more often'. As a part of the New Verticals, we are accountable for growing the New Vertical business through habituation and affordability levers, and make an impact by exercising influence, collaboration, and creative problem-solving across teams.
Responsibilities
- Thrive as the central liaison between Marketing teams, Strategy & Operations, Product, Finance, Analytics and other departments to build and execute on a holistic and integrated marketing strategy.
- Lead Affordability marketing initiatives E2E from brief to creative and media/channel reviews, to results across influencer programs, paid media strategies, A/B tests, partnerships, in-app marketing, etc.
- Create marketing strategies to increase Cx spend, retention, and convey our affordability initiatives in a compelling way.
- Help define and prioritize requirements for key cross-functional initiatives, working cross-functionally to identify solutions, serving as the subject matter expert / liaison for partner organizations during planning.
- Partner with Strategy & Operations and key cross-functional Marketing leads to set the right goals and KPIs for each campaign, and work with marketing partners to create integrated plans to achieve these goals.
- Work to support new business lines and expansion opportunities, such as DashMart, through advocating and unlocking marketing resourcing/budgets.
- Communicate with the cross-functional partners on the status and progress of initiatives, how the team is tracking towards goals, and proactively identify and flag risks to leadership as well as mitigation strategies.
- Be responsible for tracking new verticals marketing initiatives, performance metrics across functions, reporting progress out to org proactively developing the processes and identifying risks and building mitigation strategies in partnership with marketing teams.
- Build models and frameworks for budgeting, campaign tracking, and goal forecasting.
- Partner with Marketing leadership and key cross-functional leads to build and deliver investment asks, and/or planning & headcount deliverables.
Requirements
- Have 6+ years experience in B2C marketing, preferably with mix of paid/growth marketing.
- 2 years or more in consulting, or operations a plus.
- Strong excel skills required; basic SQL a plus.
- Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders.
- Strong project management and organizational experience, including tracking calendars/trackers, setting DRIs, and following up relentlessly to hit goals.
- Demonstrate a bias for action and aren’t afraid to build processes where they don’t exist, or to build relationships across the organization that will help accelerate marketing.
- Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
- Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.
Benefits
- 401(k) plan with employer matching.
- 16 weeks of paid parental leave.
- Wellness benefits.
- Commuter benefits match.
- Paid time off and paid sick leave in compliance with applicable laws.
- Medical, dental, and vision benefits.
- 11 paid holidays.
- Disability and basic life insurance.
- Family-forming assistance.
- Mental health program.
