Manager - Marketing Analytics, Channel Performance

About the position

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

Responsibilities

• Hire and mentor a team of high performing analysts and senior analysts
• Prioritize analysis work for maximal impact on stakeholder decision making and key business metrics
• Develop and maintain channel-level KPIs (e.g., ROAS, CPA, CTR) by campaign, ad set, keyword, and more
• Identify and address performance blind spots — e.g., implement spike analysis tools for TV and improve granular tracking (promo codes, geo-targeting, etc.)
• Provide actionable insights to media planners and buyers on how to allocate spend for optimal channel ROI
• Identify top-performing creatives and messaging variants within each channel
• Collaborate with the acquisition team to integrate AI-driven creative analysis into planning and testing
• Evaluate landing page performance, drop-off rates, and channel-specific conversion bottlenecks
• Validate or challenge platform attribution data using internal models; contribute to channel-level incrementality frameworks
• Deliver demographic and behavioral insights to inform audience targeting strategies within each channel
• Partner closely with marketing leads to tweak targeting, creative, and budget allocation weekly and daily to drive efficiency and scale

Requirements

• 2–5 years of experience in marketing or growth analytics, ideally in a B2C online business (e.g., gaming, e-commerce, streaming, fintech)
• 1+ years of people management experience with a track record of mentoring high-performing analysts
• Expertise in channel-specific marketing analytics, including paid digital channels (search, social, display) and ideally offline media (TV, radio, OTT)
• Strong understanding of marketing KPIs and attribution methodologies; experience with both platform attribution and incrementality testing is a plus
• Hands-on experience with BI tools (e.g., Looker, Tableau), SQL, and possibly Python or R for deeper analysis
• Strong communication skills with the ability to synthesize insights and influence cross-functional stakeholders
• Long-term vision for how to leverage automation and AI for improved efficiency and business performance

Nice-to-haves

• Experience working in highly regulated industries or performance-driven businesses like sports betting, financial services, or healthcare
• Prior work developing or implementing measurement frameworks for offline media (e.g., spike analysis, MMM-lite, or promo code inference models)

Benefits

• Competitive pay and benefits
• Flexible vacation allowance
• Flexible work from home hours
• Startup culture backed by a secure, global brand
• Opportunity to help shape the future strategy of the Sportsbook & Casino