About the position
The Dow Jones Marketing Data Science team is looking for a strategic and analytically strong Manager, Marketing Analytics and Forecasting with deep expertise in forecasting and financial scenario planning. You'll be the architect behind dynamic scenario planning tools that forecast how strategic shifts-like changes in budget or channel mix-translate into customer growth and revenue. Your work will directly influence how we invest, grow, and plan for the future. This role is highly visible and collaborative, working cross-functionally with Finance, Strategy, and Performance Marketing teams to deliver insights that power our go-to-market strategy. This role reports to the Director of Marketing Analytics and is critical to supporting executive decision-making.
Responsibilities
- Develop and maintain tools to forecast order volume, revenue, and marketing-driven performance.
- Provide pricing recommendations based on business guardrails across Revenue and NPV.
- Lead financial scenario planning efforts to quantify the impact of strategy shifts (e.g., channel mix, campaign timing, spend changes) on business outcomes.
- Partner with Finance, Strategy, and Marketing to align forecasting inputs with overall business planning cycles and goals.
- Coordinate cross functionally to build annual budgets and monthly forecasts.
- Create dynamic financial models that reflect different assumptions, time horizons, and business scenarios (e.g., best/worst case).
- Analyze historical performance to identify key drivers of revenue and conversion across channels and customer segments.
- Present insights and recommendations to senior leadership in a clear, data-driven narrative.
- Help design and implement frameworks for long-term revenue planning that integrate marketing and business strategy.
Requirements
- Bachelor's or Master's degree in Economics, Finance, Data Science, Marketing Analytics, or a related quantitative field.
- 3-5 years of experience in Marketing Analytics focused on the Media Industry, FP&A, or business analytics, with a strong focus on forecasting and financial modeling.
- Demonstrated experience building and managing scenario planning models tied to revenue and orders.
- Advanced proficiency in SQL, Excel, and statistical tools (e.g., Python, R).
- Deep understanding of marketing funnel metrics and how they tie into financial outcomes.
- Strong communication skills, including experience presenting to senior stakeholders.
- Ability to work under tight deadlines.
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
