About the position
At GNC we embrace a 'Live Well' philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. GNC is looking for looking for a strategic and execution-focused Manager, Commercialization Management to play a critical role in establishing, scaling, and optimizing partnerships that drive growth. This role bridges the gap between business development, marketing, and operations-supporting our partnership efforts from onboarding through commercialization and performance measurement.
Responsibilities
- Analyze data to identify & assess new partnership opportunities using syndicated & Stackline data, business intelligence, internal research & industry white papers & reports.
- Co-develop with partners the marketing & sales annual business plans that drive performance against jointly owned business & financial plans.
- Establish & nurture productive relations with GNC cross-functional personnel to enable timely input and alignment to new partnership elements.
- Maintain monthly and quarterly KPI scorecards for each partnership to be used externally with partners and with the partnership team's financial reports.
- Lead/execute marketing research projects to support new partnership prospecting.
- Co-develop with partners innovation, retail execution & pricing strategies that enable achievement of business and strategic plans.
- Additional duties as assigned.
Requirements
- Bachelor's degree in marketing/business, MBA desired.
- 3-4 years' experience in CPG brand management, market research & consumer insights, and/or category management, sales planning & merchandising.
- Highly skilled at analyzing syndicated data (SPINS, IRI & Nielsen) to understand market trends, assess attractiveness of new market segments, identify the strengths & weaknesses of competition and the ability to co-architect distinct positioning for a GNC co-brand.
- Solid understanding of go-to-market planning & execution in mass retail and e-commerce market platforms such as Amazon.
- Strong results orientation and ability to effectively manage projects from start to finish while meeting milestones/deadlines.
- Strong problem solving and interpersonal skills.
- Strong verbal and written communication skills; proficient at building fact-based recommendations.
- Flexible with ability to quickly pivot when necessary.
- Self-motivated with attention to detail, accuracy and timeliness.
