Manager, Marketing (Games & Digital)

About the position

The Manager, Marketing will work in a fast-paced, dynamic environment and is responsible for driving the long-range product strategy, brand management, and key marketing efforts across a portfolio of games based on Universal's top franchises. This position will report directly to the Senior Director, Marketing & Community. The ideal candidate has expertise in games marketing, entertainment brand marketing/management, and digital/physical marketing strategy and execution. This person will also have experience working with a variety of internal and external teams and managing cross-functional communication and workflows. Direct experience in the mobile and console/PC game marketing space is highly desired.

Responsibilities

• Actively contribute to the overall product branding, positioning, and Marketing/PR strategies against a portfolio of games with wide-ranging genres and platforms.
• Lead the day-to-day marketing ideation, planning, and execution on select titles.
• Partner with Theatrical Brand, Franchise, and international teams, as well as other internal stakeholders, to route marketing plans, assets, copy, activations, and other materials for feedback and approval.
• Manage detailed timelines and workstreams while keeping cross-functional stakeholders accountable.
• Work with product and comms partners to clearly define marketing needs during game development.
• Coordinate with internal partners, including Consumer Products, Retail Marketing, Parks, Digital Distribution, and more to maximize marketing impact and reach with cross-promotional opportunities.
• Cultivate relationships and identify and execute marketing activations with digital gaming storefronts and distribution platforms.
• Prepare marketing presentations, creative briefs, and campaign recaps as needed.
• Collaborate on social media channel set-up, management, and platform partner relationships.
• Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns.
• Interact with select Games Publishing and Development partners on all of the above.

Requirements

• 5 years of marketing experience within video games, entertainment, or digital
• Bachelor's degree
• Experience in all major areas of games marketing, including online and offline, brand management and product marketing, search, CRM, social media, and PR.
• Strong expertise/understanding of games and the games industry
• Solid project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees
• Existing relationships with Games publishers are a plus.

Nice-to-haves

• Passion for games and entertainment
• Demonstrable interest in culture, the consumer, brand strategy, and storytelling
• Solid business, analytical, and critical thinking skills
• Proven presentation skills with executive presence and leadership
• Excellent written and verbal communication skills
• Attention to detail and organization

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of other discounts and perks