About the position
This position is open to candidates based in the Boston, New York City, Washington D.C. and Portland areas. We’re looking for a Manager, Marketing Operations and Analytics to join our team and help shape the future of an expanding GTM with business insights and scaled operations. As the Manager, Marketing Operations and Analytics, you will oversee reporting and analytics, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. You will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. In the near-term, this also includes helping manage a marketing automation platform migration. As a member of the Corporate Marketing team, you will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.
Responsibilities
- Manage the project roadmap for the Marketing Operations team
- Provide top-notch quality assurance on outgoing deliverables
- Monitor and analyze campaign performance metrics to measure success and identify areas for improvement
- Oversee and help optimize operational processes to maximize for effectiveness and efficiency
- Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce
- Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack
- Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs
- Identify opportunities for growth and development within the team to support long-term success
- Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database
- Generate regular reports on marketing activities, providing insights and recommendations to senior management
- Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients
Requirements
- 4-6 years of marketing operations and project management experience
- Strong understanding of Marketo, Salesforce, Zapier
- Familiarity with Drift, LeanData, WordPress, Tableau
- Likely to have B.S/B.A. in Marketing, Business, or related field experience
- An expert marketing operations and automation leader with strategic proficiency
- Collaborative and able to partner effectively with teams across the organization
- Highly organized and can balance multiple priorities simultaneously
- Experience with GDPR, CAN-SPAM, and data privacy
- Flexible and adaptable and can lead through uncertainty
- Able to influence without authority
Benefits
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
