Manager, Marketing Operations

About the position

Boingo is seeking a strategic and execution-focused Manager, Marketing Operations to lead the systems, workflows, and analytics that power our marketing engine. This role is a key member of the Business Acquisition & Retention (BAR) team, which oversees RFP development, pitch materials, and marketing programs that support sales enablement and client growth. The Manager will bring rigor and innovation to the proposal lifecycle, while also serving as a key operations partner to our top-of-funnel B2B and B2C marketing teams. From implementing scalable tools to driving cross-team coordination and delivering actionable performance insights, this role ensures Boingo's marketing operations are efficient, aligned, and data-informed.

Responsibilities

• Lead the end-to-end coordination for the RFP and proposal process from intake to submission, ensuring quality, efficiency, and alignment across functions.
• Work strategically with RFP Managers to manage proposal logistics, compliance requirements, and vendor coordination.
• Leverage project management tools to monitor deadlines, approvals, and outstanding inputs (e.g., designs, SME contributions, financials, MWBE resources).
• Optimize workflows to remove bottlenecks, accelerate response times, and promote accountability across contributors.
• Manage schedules, timelines, and approval workflows for RFP and proposal development.
• Maintain a high-level view of RFP operations to identify trends, uncover inefficiencies, and propose improvements.
• Monitor and report on performance metrics such as win rates, submission volume, turnaround time, and proposal effectiveness.
• Serve as the lead for key platforms in the marketing tech stack, including Salesforce, Account Engagement (Pardot), Marketing Cloud, and project management tools.
• Design and maintain scalable workflows that connect proposal processes with broader marketing and sales initiatives.
• Identify opportunities for automation, improved tracking, and system integration to enhance team productivity.
• Collaborate with IT, sales ops, and analytics teams to ensure system alignment and data consistency.
• Collaborate with B2B Marketing to execute end-to-end Salesforce-driven email campaigns, owning audience segmentation, content loading, deployment, and performance tracking.
• Ensure campaign activities are tracked in Salesforce and aligned with scoring models and pipeline goals.
• Develop and maintain dashboards that track lead progression through the funnel and visualize performance and marketing impact.
• Support email marketing execution for B2C, including segmentation, deployment timelines, and compliance tracking.
• Refine processes to increase campaign agility, targeting precision, and engagement rates.

Requirements

• Bachelor's degree (Business or Marketing preferred)
• 4 - 6 years of experience in marketing operations and integrated campaign execution.
• Deep knowledge of B2B and B2C marketing workflows, email campaigns, systems, and performance metrics.
• Highly proficient in Salesforce, marketing automation platforms, and project management software.
• Strong organizational skills with a track record of managing multiple concurrent workstreams and deadlines.
• Collaborative spirit with the ability to influence others and gain consensus with stakeholders across Marketing, BD/Sales, Account Management, Product, Operations, Engineering, and Finance.
• Analytical mindset with a focus on using data to drive decision-making and continuous improvement.
• Excellent written and verbal communication skills.
• Demonstrated creativity, initiative, and resourcefulness with a consistent focus on delivering impactful results.