Manager, Marketing Operations

About the position

We are seeking an experienced Manager, Marketing Operations to oversee our campaign execution processes and lead a team of operations specialists. This role will be responsible for implementing and optimizing marketing campaign workflows, ensuring efficient execution, and driving continuous improvement in our marketing operations.

Responsibilities

• Lead and develop a team of two Marketing Operations Specialists
• Design, implement, and optimize campaign execution workflows and processes
• Oversee the end-to-end campaign setup, execution, and reporting process
• Collaborate with cross-functional teams to ensure timely delivery of marketing campaigns
• Establish and maintain campaign performance metrics and reporting frameworks
• Identify opportunities for process improvement and operational efficiency
• Ensure proper utilization and optimization of marketing technology systems
• Develop and maintain documentation for marketing operations processes
• Implement quality control measures to ensure campaign accuracy and effectiveness
• Provide training and guidance on marketing operations best practices
• Monitor campaign performance and provide insights to marketing leadership

Requirements

• 5+ years of experience in marketing operations or campaign management and 2+ years of people management experience
• Strong knowledge of marketing automation platforms and MarTech stack as well as data privacy/compliance
• Experience with campaign execution, workflow design, and process optimization
• Proficiency in data analysis and performance reporting
• Excellent project management and organizational skills with strong attention to detail and problem-solving abilities
• Experience with marketing attribution models and analytics
• Ability to manage multiple projects simultaneously with competing deadlines
• Knowledge of marketing data management principles and practices