Manager, Marketing & Publicity (NYC Hybrid)

About the position

The Morrow Group, a division of HarperCollins Publishers, is seeking a creative, organized, and dynamic Marketing & Publicity Manager to lead and execute fully integrated publicity and marketing campaigns for frontlist and backlist titles published by Morrow Group imprints. This is an incredible opportunity to join an enthusiastic, dedicated team that works on a variety of books and brands across both the fiction and nonfiction programs. This position is based out of NYC on a hybrid schedule.

Responsibilities

• Conceives, develops, and executes integrated, cohesive publicity and marketing campaigns for 4-6 books per season.
• Creates a unified message for each campaign with the goal of securing media coverage as well as consumer and influencer activation through content creation, social media, newsletters, advertising, event opportunities and traditional marketing tactics.
• Collaborates with Morrow Group imprint leads on marketing and publicity campaign strategy.
• Communicates detailed campaign updates directly to key stakeholders both internally and externally.
• Oversees budgets for assigned titles.
• Offers feedback to the editorial group on select author proposals and represents the imprint in acquisition meetings with prospective authors.
• Fosters and maintains functional relationships with key influencers, broadcast, print, and digital media contacts.
• Regularly presents at sales and marketing meetings.
• Guides opportunities to promote backlist books, including developing cost-effective campaigns, leveraging current trends.

Requirements

• College degree or equivalent work experience.
• A minimum of 3-5 years of publicity experience is required (trade book publicity is a plus).
• Experience working on both fiction and nonfiction campaigns a plus.
• Excellent skillset in project management, communication, organization, working independently, and presenting campaign plans and updates.
• Ability to work cross-functionally across the division and within the company.
• Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail.
• Demonstrated knowledge of social media best practices and how they apply to books as a marketing and sales tool.
• Proficiency in MS Office Suite required; experience with Canva and/or Adobe Creative Suite or similar design programs preferred; social media knowledge and skills, including any content creation experience, is a plus.
• Must be a resourceful self-starter who can take initiative and independently solve problems.

Benefits

• Comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
• Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.