About the position
The Marketing Manager for KFC LA&C is responsible for driving and executing marketing strategies and plans for the Latin America & Caribbean Franchise Business Unit. This role provides support to franchise organizations to build brand presence and achieve sales growth, revenue, and profit targets across 37 countries and 50+ Franchise Partners. The position is based in Fort Lauderdale, Florida, and requires 40% travel, both international and domestic.
Responsibilities
- Develop and recommend marketing objectives, strategies, budgets, and plans designed to achieve growth, revenue, and profit targets.
- Create detailed marketing plans featuring advertising, promotion, product mix, pricing, and expenditure.
- Provide input to the strategic planning process and periodic review and update of strategic plans.
- Create the Consumer Insights agenda and integrate it into business decision-making.
- Lead brand planning and oversee the design, implementation, and insight generation for primary research.
- Provide timely and insightful analyses to stakeholders.
- Ensure execution of the approved marketing plan and calendar in Regions.
- Report on sales/marketing performance against budget and forecast.
- Consult and approve advertising and sales promotion activities and materials.
- Monitor and evaluate Agency(s) performance and recommend changes as appropriate.
- Liaise with franchise organizations to enable effective execution of marketing/sales programs.
- Oversee marketing support for field activities designed to achieve sales and profit objectives.
- Ensure compliance of all marketing activities with local legislative requirements.
- Interact with all departments and franchise organizations to develop consumer insight-driven business solutions.
- Support cross-functional teams working on new concepts and major new product development.
- Adopt best practices from within the region and around the world to grow the business.
- Perform other duties as required.
Requirements
- Bachelor’s degree in Marketing, Advertising, or Business.
- MBA required.
- Minimum 5-8 years of overall business experience, with at least 3 years in Marketing of a consumer products company.
- Experience with brand, product, and digital management.
- QSR experience preferred.
- Previous business and cultural experience in Latin America and Caribbean highly regarded.
- Experience in all facets of marketing management including sales forecasting, advertising, sales promotion, product development, pricing, market research, and media planning/buying.
- Excellent project and budget management skills.
- Strong analytical skills with experience analyzing and interpreting moderately complex data.
- Experience in corporate and/or strategic planning is preferred.
- Excellent teamwork and interpersonal skills.
- Strong leadership, communications, influencing, and negotiation skills.
- Bilingual (English and Spanish) required.
- Portuguese preferred.
