About the position
SEI's Education Technology Services (ETS) division has a marketing function that supports strategy and execution across all SEI brands: SEI, Strayer University, Capella University, Workforce Edge, Degrees@Work, Sophia, Hackbright Academy, DevMountain, and more. We provide education products to consumers and employers to help increase economic mobility and better prepare working adults for changing workforce needs. Additionally, we partner with employers across the U.S. to help them provide attractive education benefits and pathways to their employees. The Manager of Marketing - Employee Activation is responsible for driving the activation of B2B2C prospects for SEI's employer partnerships. This includes external brand awareness strategies, paid media and paid social strategy, and partnering with internal B2C marketing teams to influence lead nurture with employer-specific messaging. This person is highly strategic and collaborative, and will possess an interest in working cross-functionally and analyzing data to meet key business objectives. This role will manage a small team of direct reports.
Responsibilities
- Build a roadmap of ongoing, cross-channel, strategic marketing initiatives to drive awareness of employer partnership discounts and benefits.
- Establish and manage relationships across the organization in B2C relationship marketing, B2C product marketing, analytics, marketing and sales operations and sales account management.
- Define paid media strategies and lead campaign management set-up and tracking implementation.
- Collaborate with cross-functional operations teams to streamline and ensure the accuracy of data in order to create more personalized experiences throughout our funnel from inquiry to application to enrollment.
- Leverage analytics to identify key business performance insights and trends; communicate findings to internal stakeholders and business leaders across the organization; and suggest optimizations to deliver on business KPIs.
- Develop strong talent through new hires, coaching and training.
Requirements
- 6-8+ years of experience in marketing.
- Experience in higher education or B2B marketing.
- A minimum of 2 years of leadership experience.
- Bachelor's degree in marketing, business or a related field from an accredited institution (or equivalent experience).
- MBA or equivalent experience is a plus.
Benefits
- Medical, dental, vision, life and disability plans.
- Well-being incentives.
- Parental leave.
- Paid time off.
- Certain paid holidays.
- Tax saving accounts (FSA, HSA).
- 401(k) retirement benefit.
- Employee Stock Purchase Plan.
- Tuition assistance.
- Entertainment and retail discounts.
- Overtime pay for non-exempt employees, if applicable.
