About the position
InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative technology to eliminate the major problems with care today: difficulty finding providers, months of waiting to be seen, arduous onboarding processes, and inconsistent use of evidence-based therapies and outcomes tracking. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.
Responsibilities
- Develop and execute integrated marketing strategies that align with InStride Health’s mission, business objectives, and provider audience insights—focusing on provider engagement, brand visibility, and revenue growth.
- Monitor industry trends, behavioral insights, and marketing innovations to continuously refine the provider marketing strategy.
- Lead provider-specific market research as needed to understand referring behaviors, unmet needs, geographic nuances, and competitive positioning.
- Drive both depth and breadth among referring providers by executing against and continuing to refine the provider segmentation journey.
- Closely partner with internal and external cross-functional stakeholders including Freelancers, Business Development, Payor, Clinical, and Product to ensure executed marketing initiatives are aligned with business goals, reflect clinical and operational realities, and reflect InStride’s brand standards.
- Lead the creation and implementation of targeted campaigns for referring providers (e.g. pediatricians, therapists, school counselors), including email nurtures, educational content, and provider-specific assets that articulate InStride’s value proposition.
- Develop, maintain, and evolve a library of provider-facing marketing collateral—both digital and print—such as one-pagers, brochures, decks, and case studies tailored to specific specialties or regions. Ensure consistency in tone, visual design and messaging.
- Oversee the execution of digital provider marketing initiatives including but not limited to email marketing, webinars, programmatic display and provider social —with a focus on conversion and referral engagement.
- Manage the editorial calendar and oversee the development for provider-facing content across channels (e.g. newsletters, blog posts, webinars, website updates, email journeys), ensuring relevance, accuracy, and value. Analyze campaign KPIs regularly and provide actionable recommendations for optimization.
- Become a subject matter expert in Zoho (CRM) and Sigma (data visualization/reporting), using these tools to inform campaign targeting, lead scoring, segmentation, and performance tracking.
- Lead weekly and monthly performance meetings and provide rationale for missing or exceeding expectations.
- Support the business development team with marketing materials, regional assets, and training materials designed to educate referring providers and enhance provider relationships.
- Develop content and toolkits for presentations, conference exhibits, and speaking engagements.
Requirements
- 3-5 years of marketing experience, with at least 1-3 years in healthcare provider marketing or referral generation strategies preferred.
- Strong verbal and written communication skills with the ability to articulate concepts clearly and compellingly.
- Capable of building strong relationships, and leading both directly and via influence; Proven ability to work collaboratively across functions, effectively balancing multiple priorities in a fast-paced environment.
- High attention to detail and excellent organizational skills.
- Curiosity and a willingness to learn and ask questions to improve outcomes.
- Strong quantitative and analytical skills; ability to use data to inform decision making and optimize marketing performance.
- Experience using Office and Google products to produce presentations, marketing materials, etc.
- BA/BS degree or equivalent knowledge or experience.
Benefits
- Generous benefits package (401k with match, Flexible PTO, paid holidays, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more)
- Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment
- Chance to make a far-reaching impact by helping children and families access desperately-needed, evidence-based care
- Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem
- Fully virtual: work from the comfort of your home with periodic in-person retreats
