Manager, Paid Search Marketing

About the position

The Manager of Paid Search marketing will manage, execute and optimize a strategic test and learn approach for IHG’s customer-centric paid search marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Responsibilities

• Serve as the subject matter expert (SME) for all aspects of IHG’s paid search marketing program, including campaign management, optimization, technology solutions, integrations and processes.
• Deliver the strategic vision and implementation of a paid search marketing program in support of business and stakeholder priorities, leveraging industry-leading recommendations and solutions.
• Apply knowledge of paid search and general marketing principles, concepts and industry practices and standards in the analysis of information and overall project effectiveness.
• Elevate and promote new ways of working that leverage marketing automation where possible for efficiency.
• Develop and nurture strong relationships – cross-functional team members, stakeholders, senior leadership, and vendor partners.

Requirements

• Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work-related experience.
• 3+ years progressive work-related experience and demonstrated proficiency in paid search marketing or related digital marketing field, preferably in an international business and/or within travel/hospitality industry.
• Demonstrated knowledge of the paid search marketing landscape, principles, and industry best practices.
• Experience engaging and influencing cross-functional working partnerships in a global organization.
• Creative problem solver that can frame issues effectively for leadership.
• Excellent organizational skills with extreme attention to detail, accuracy and accountability.
• Strong interpersonal and above-average communication skills.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401K
• Bonus pay