About the position
The Manager, Patient Marketing is a key member of the brand team and will be responsible for executing patient marketing initiatives for disease state and branded education. This role will work cross-functionally with Patient Advocacy, Market Access, Corporate Communications, Compliance, Business Analytics, external vendors, advocacy groups and Patient Ambassadors to deploy impactful tactics supporting patient and caregiver initiatives.
Responsibilities
- Partner closely with the Associate Director, Patient Marketing to assist in the development and rollout of personal and non-personal promotion for patient audiences
- Execute digital marketing campaigns, including website, video, email, podcast, and paid media
- Support planning and management of live and virtual patient-facing events, including content development, speaker coordination, and platform logistics
- Collaborate and build strong relationships with cross-functional teams, external partners, and Patient Ambassadors to create patient education content
- Consistently establish detailed project briefs and timelines and manage projects to ensure timelines and strategic objectives are met
- Effectively partner with medical, legal, regulatory, and compliance to successfully steer projects through the promotional review process
- Steer contracts through tiering and approvals process
- Track monthly budgets with variance explanations for owned projects
- Support brand planning and other strategic initiatives
Requirements
- Bachelor’s Degree in business, marketing, or related experience
- Minimum of 2-4 years of pharmaceutical marketing experience within a US commercial organization
- Experience in hematology oncology and/or rare disease preferred
- Launch experience a plus
- Familiarity using Veeva PromoMats strongly preferred
- Experience developing creative briefs and ability to provide direction to ensure projects are completed on-time, on-budget, and on-strategy
- Ability to work under pressure in a fast-paced environment, meeting deadlines with competing priorities
- Experience supporting live and/or virtual speaker events a plus
- Excellent communication, presentation, and interpersonal skills
- Strong business acumen skills, organization and project management skills
- Knowledge of the pharmaceutical legal and regulatory landscape
- Strong sense of professionalism, accountability, and urgency; ability to manage multiple projects simultaneously
- Ability to think creatively and problem-solve
- Requires travel, up to 30%
Benefits
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
- Free parking
