Resideo Technologiesposted 3 days ago
Hybrid • Aurora, IL
Merchant Wholesalers, Durable Goods
Resideo is in search for two (2) strategic and results-oriented Managers, Pro Marketing - Comfort & Water to develop and execute marketing programs that drive growth through our HVAC and plumbing Pros. You will be responsible for planning and executing co-marketing initiatives, HVAC/Plumbing Pro communications, enablement tools, and demand generation activities that help HVAC/Plumbing Pros promote and sell our solutions. The ideal candidate brings strong HVAC/Plumbing Pro marketing experience, excellent project management skills, and a deep understanding of indirect sales models.
JOB DUTIES:
Strategy & Planning:
* Develop and implement marketing strategies aligned with company and HVAC/Plumbing Pro objectives.
* Work closely with sales teams to identify high-impact marketing opportunities targeting key HVAC/Plumbing Pros.
* Support go-to-market plans for new product launches and HVAC/Plumbing Pro onboarding.
Campaign Execution:
* Plan and execute co-branded marketing campaigns with HVAC/Plumbing Pros (email, digital ads, webinars, content syndication, events).
* Create and distribute marketing assets tailored for the HVAC/Plumbing Pro ecosystem (sales decks, case studies, email templates, landing pages).
Pro Enablement:
* Develop HVAC/Plumbing Pro training materials, toolkits, and communications that help Pros effectively market and sell our products.
* Facilitate onboarding and ongoing engagement for new and existing HVAC/Plumbing Pros.
Measurement & Optimization:
* Track and analyze the effectiveness of HVAC/Plumbing Pro campaigns and programs using CRM and marketing automation platforms.
* Report on KPIs such as lead generation, pipeline influence, ROI, and HVAC/Plumbing Pro engagement.
Cross-Functional Collaboration:
* Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging.
* Serve as the marketing liaison for HVAC/Plumbing Pro relationships, ensuring consistent messaging and brand standards.
YOU MUST HAVE:
* 6+ years of experience in marketing, product management, and/or related disciplines.
* Proven success in executing joint marketing programs and managing HVAC/Plumbing Pro relationships or B2B demand generation.
* Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo, or similar).
WE VALUE:
* Strong track record of project management with the ability to manage multiple projects.
* Highly organized with excellent written and verbal communication skills.
* Experience working in SaaS, technology, or manufacturing industries.
* Understanding of HVAC/Plumbing Pro portals, PRM systems, and channel incentive programs.
* Ability to thrive in a matrixed and agile environment.
* Familiarity with account-based marketing (ABM) strategies.
WHAT'S IN IT FOR YOU:
* Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies.
* An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.
#LI-CF1
#LI-HYBRID
JOB DUTIES:
Strategy & Planning:
* Develop and implement marketing strategies aligned with company and HVAC/Plumbing Pro objectives.
* Work closely with sales teams to identify high-impact marketing opportunities targeting key HVAC/Plumbing Pros.
* Support go-to-market plans for new product launches and HVAC/Plumbing Pro onboarding.
Campaign Execution:
* Plan and execute co-branded marketing campaigns with HVAC/Plumbing Pros (email, digital ads, webinars, content syndication, events).
* Create and distribute marketing assets tailored for the HVAC/Plumbing Pro ecosystem (sales decks, case studies, email templates, landing pages).
Pro Enablement:
* Develop HVAC/Plumbing Pro training materials, toolkits, and communications that help Pros effectively market and sell our products.
* Facilitate onboarding and ongoing engagement for new and existing HVAC/Plumbing Pros.
Measurement & Optimization:
* Track and analyze the effectiveness of HVAC/Plumbing Pro campaigns and programs using CRM and marketing automation platforms.
* Report on KPIs such as lead generation, pipeline influence, ROI, and HVAC/Plumbing Pro engagement.
Cross-Functional Collaboration:
* Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging.
* Serve as the marketing liaison for HVAC/Plumbing Pro relationships, ensuring consistent messaging and brand standards.
YOU MUST HAVE:
* 6+ years of experience in marketing, product management, and/or related disciplines.
* Proven success in executing joint marketing programs and managing HVAC/Plumbing Pro relationships or B2B demand generation.
* Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo, or similar).
WE VALUE:
* Strong track record of project management with the ability to manage multiple projects.
* Highly organized with excellent written and verbal communication skills.
* Experience working in SaaS, technology, or manufacturing industries.
* Understanding of HVAC/Plumbing Pro portals, PRM systems, and channel incentive programs.
* Ability to thrive in a matrixed and agile environment.
* Familiarity with account-based marketing (ABM) strategies.
WHAT'S IN IT FOR YOU:
* Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies.
* An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.
#LI-CF1
#LI-HYBRID
