About the position
Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine. Carta's world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.
Responsibilities
- Defining Carta's market positioning within the Private Markets space.
- Crafting Carta's product narratives that support the overall brand strategy.
- Collaborating with cross functional partners to ensure that customer feedback is integrated into the product roadmap.
- Building compelling go to market strategies for new products, successfully activating internal teams to bring your vision to life.
- Conducting customer interviews and gathering feedback to understand pain points and customer needs, which can inform product development and marketing strategies.
- Driving awareness and adoption of Carta products and services.
Requirements
- At least 10 years of product marketing experience
- Relevant fintech experience in the private markets ecosystem
- Experience as a people manager with multiple direct reports
- Motivation to work collaboratively in a fast-paced, ever-changing environment
- Taken products and teams from zero to one
- Creative problem solving skills
- Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives.
Benefits
- Market competitive salary
- Equity for all full time roles
- Exceptional benefits
- Commission plans for applicable roles
