About the position
At CVS Health we are on a mission to democratize healthcare – improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives. The Product Marketing Manager will be part of an exciting team focused on driving growth through product and service offerings to both B2B and B2C audiences. We are looking for an individual that can quickly and effectively onboard to learn the needs of the customers and support several important initiatives within the Payor Solutions portfolio. As the Marketing Manager, you will be responsible for executing the tactical delivery of metric-based, multi-channel marketing plans. You will support the position and messaging, internal and external communication activations, including asset development and channel mix, to drive and support business objectives. The Marketing Manager role offers a unique opportunity to gain exposure to a number of functional areas within a Fortune 10 company while driving the execution of integrated marketing plans to reach our specific business and marketing goals. A successful candidate will be curious, detail-oriented and a creative problem solver who can excel within dynamic cross functional teams and own the execution of multiple projects.
Responsibilities
- Participate in cross-functional working team meetings related to new products and services development and go to market strategies
- Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness and demand for product growth
- Execute member/patient enrollment campaigns to deliver product value to payors and their members
- Manage and develop strong, collaborative relationships with Business Partners across the organization (e.g., Product innovation, Sales Operations, Customer Insights, Media and Legal) to ensure marketing initiatives meet launch deadlines, on time and in budget
- Develop and maintain marketing project schedules and status reports as well as presentations that communicate project updates and/or milestones
- Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
- Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results
Requirements
- 5+ years expertise in B2B and B2C product marketing expertise of leveraging a surround sound/cross channel approach
- Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
- Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
- Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence
- Bachelors degree or equivalent professional work experience required.
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility
