About the position
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience. Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you. We are seeking a dynamic and analytical Product Marketing Manager to support our Product Planning and Product Marketing team in developing and executing product and pricing strategies. This role will be instrumental in conducting competitive analysis, collaborating with cross-functional teams, engaging stakeholders, supporting business case development, and providing data-driven insights to inform product, pricing, and positioning decisions. This role offers an exciting opportunity to shape product strategy and contribute to the success of our automotive product line. The ideal candidate will be detail-oriented, strategic-thinking, and able to translate complex data into actionable insights for senior management.
Responsibilities
- Monitor competitor products, pricing, and feature introductions
- Support team in developing strategies based on competitive analysis and emerging trends
- Identify areas for product differentiation and competitive advantage
- Monitor industry trends and technological advancements in the automotive industry
- Work closely with product management, feature owners, marketing, and engineering
- Internally represent the voice of market and voice of the customer
- Ensure alignment between product plans and other functional strategies
- Contribute to developing business cases for new product introductions or enhancements
- Manage key milestone deliverables during product planning and launch
- Gather data and conduct analysis to support business case development
- Analyze market conditions and competitor pricing to support pricing strategy development
- Assist in defining product positioning and value propositions
- Collaborate with sales and marketing teams on go-to-market strategy development
- Analyze customer needs, market trends, and competitive offerings to identify potential product features and specifications
- Support feature prioritization based on customer value, cost, and feasibility
- Collaborate with engineering, design, and manufacturing teams on feasibility constraints
- Collaborate with Sales team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle
- Present data and information clearly for internal and external presentations
- Create ad-hoc analysis, reports, and dashboards as needed
Requirements
- 4+ years of experience in a product planning or product marketing role at an automotive OEM, ideally with a luxury brand and electric vehicles
- Knowledge of automotive industry trends and technologies
- Demonstrated ability to collaborate effectively across multiple departments and teams
- Experience with databases such as IHS, JD Power, JATO, NVCS, etc. and market research methodologies
- Demonstrated effective written, interpersonal and oral communication skills
- Proven technical, quantitative, and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management
- Ability to work effectively in a fast-paced, collaborative environment
- BA/BS degree in a relevant business, marketing, or technical field
