Manager, Product Marketing

About the position

As a Product Marketing Manager, you'll be a key driver for communicating Kargo's high impact display products and features to market, including value to customers. You'll craft the messaging and positioning for new products through market research and a key understanding of Kargo's suite of customer-facing initiatives.

Responsibilities

• Spearhead post-product development marketing efforts including launch announcements, acting as the voice of the consumer and having a deep understanding of their needs and desires of media buyers
• Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition
• Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators
• Key member of the team, driving the execution of go-to-market strategies to help enable the successful launch of new formats and capabilities
• Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ads, and data products
• Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher
• Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing updates
• Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented
• Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle including one-sheets, case studies, whitepapers and social posts
• Publish ongoing industry POVs around relevant topics and products in digital advertising

Requirements

• BA/BS degree or equivalent practical experience
• 2+ years of professional experience in a related field of product marketing, sales strategy
• Experience in ad technology or adjacency (publisher or agency background)
• Highly organized with attention to detail
• Proficient in Google Slides, Word, Excel, and PowerPoint
• Strong communication skills
• Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
• Strong knowledge of the advertising ecosystem including CTV, OLV & high impact display

Nice-to-haves

• Prefer working in a collaborative, cross-team capacity