About the position
The Property Marketing Manager leads the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer, but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently.
Responsibilities
- Lead development of property marketing strategies and play a significant role in the creative process for campaign development.
- Provide creative guidance and make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology.
- Develop consistent messaging and deploy variations on messaging by communication medium.
- Create, implement and track marketing plans and budgets, including objectives, timelines, marketing elements, costs, resources, media buys, etc.
- Develop sample materials and presentations for large pitches.
- Present property marketing strategies, plans and ideas internally to garner feedback/support and to clients to secure feedback/approval.
- Develop client event strategy and execute events including managing relationships with outside vendors.
- Develop creative briefs to engage with creative team and partners.
- Scope and oversee photography, videography and other vendor coordination as needed to promote assigned properties.
- Manage multiple projects simultaneously with minimal direction to the satisfaction of the brokers involved and their clients.
- Act as project manager for the marketing plan and related marketing tactics, including naming and branding creation, brochure development, direct mail campaigns, presentations, events, on-site marketing centers and other environmental graphics.
- Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack.
- Develop and maintain a portfolio of best-in-class marketing deliverables to share with clients, prospective clients, and other teams within JLL.
- Contribute to team-wide/corporate marketing initiatives that are integral to the company's success.
- Direct the design of deliverables across all relevant mediums - digital and print.
- Support business development efforts by attending pitches to promote marketing strategy and partnership.
- Offer support with special projects as needed and as time allows.
Requirements
- Bachelor's Degree preferred.
- 4-8 years of marketing experience, commercial real estate experience preferred.
- Outstanding project management and situational leadership skills.
- Excellent written and verbal communication skills.
- Experience translating business needs/challenges into marketing solutions.
- Positive, can-do attitude in the face of complication or adversity.
- Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization.
- Assertive and deadline oriented.
- Comfortable and confident in conducting client presentations.
- Commitment to details and sound sense of graphic design.
- Ability to work in a team environment and juggle multiple projects simultaneously.
- Creative, 'big picture' thinker.
- Budget management skills.
- Proficient in Microsoft Suite, Adobe Suite and InDesign.
- Knowledge in Adobe Suites.
- Experience working with marketing automation tools, Eloqua preferred.
- Ability to travel approx. 10-15%.
Benefits
- 401(k) plan with matching company contributions.
- Comprehensive Medical, Dental & Vision Care.
- Paid parental leave at 100% of salary.
- Paid Time Off and Company Holidays.
