About the position
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, Cayman Jack and Más+ by Messi™. Regional/Field Marketing creates and executes the local marketing plan as the market level experts within their business region. The Regional/Field Marketing Manager is responsible for assisting the Sr. Regional/Field Marketing Manager in the annual planning, development, managing and evaluation of marketing plans and budgets within their territory. They proactively source and execute regional marketing opportunities that align with marketing strategy and support sales objectives.
Responsibilities
- Execute regional marketing plan
- Lead Wholesaler marketing communication
- Develop customized media plans with wholesalers
- Champion Brand Standards and National Marketing Plan
- Adopt and adapt US playbook for local markets, performance reporting, and agency roster management
Requirements
- Bachelor's Degree
- 4-6 years of experience in Marketing in Alc/Bev or CPG
- Experience with 360 Marketing (Regional Media Planning, A&P Planning, and Events & Sponsorships)
- Proven ability to think creatively
- Strong analytical and project management skills
Benefits
- Competitive annual salary from $92,000 to $115,000 in New York
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
