About the position
Toast is a rapidly growing company that’s revolutionizing the way the food and beverage industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants and retailers streamline operations, increase revenue, and deliver amazing guest experiences through our point of sale platform. And we’re on the hunt for an experienced field marketing leader to build our retail field and events function. In this role, you’ll be responsible for building and executing field marketing programs that fuel pipeline creation, accelerate sales opportunities, and strengthen Toast’s retail brand presence in key regional markets. It’s a unique opportunity, responsible for the expansion into a new vertical, building the retail funnel from the ground, helping the sales team build out their local markets. You’ll partner closely with sales, marketing channel owners, and operations to drive strategies from concept to execution to optimization, aimed at building retail awareness and net new lead generation in priority markets.
Responsibilities
- Partner with Regional Sales Leaders to create and execute field marketing plans aligned to business goals and revenue targets.
- Build upon our 'Paint Your Town Orange' field initiative to deliver regional programs including events (Toast-hosted and third-party), localized ABM campaigns, local sponsorships, customer dinners, and community initiatives.
- Develop tailored campaigns that engage prospects and customers through digital, experiential, and ABM tactics.
- Collaborate with a broader integrated marketing team including peers in Brand, Content, Demand Generation, and Product Marketing to customize national campaigns for regional activation.
- Track, measure, and analyze the performance of field initiatives to optimize for ROI and report results to stakeholders.
- Build community relationships with key partners and associations to extend Toast’s market presence at the local level.
- Manage budgets, vendors, logistics, and onsite execution to ensure seamless program delivery.
- Work directly with sales leadership to build a further understanding of their market, and discover new opportunities for growth.
- Serve as the voice of the field — sharing insights from sales and customers back into Marketing and Product teams.
Requirements
- 5+ years of marketing experience, preferably in B2B tech and working with sales.
- 2+ years of experience managing a team.
- High degree of curiosity and passion for field marketing trends, bonus if within demand generation and integrated revenue marketing.
- Track record of building field marketing programs that drive pipeline impact within a go-to-market strategy.
- Hunger for data and measurement. Expertise in owning and hitting a number with strong results.
- The ability to be a team player as well as work independently with a relentless desire to improve and challenge yourself.
- Previous experience with marketing technology (Salesforce, Marketo, etc.).
- Ability to be creative, efficient and productive with minimal supervision or guidance.
- Excellent interpersonal and communication skills (both verbal and written).
- Experience working with geographically dispersed teams and colleagues.
- Willingness to travel up to 35% of time to shows to execute Toast Events.
- Bachelor’s degree, emphasis in marketing preferred.
Nice-to-haves
- Experience launching new TAMs/verticals.
- Previous hospitality experience in the retail or restaurant industry.
Benefits
- Competitive compensation and benefits programs.
- Cash compensation (overtime, bonus/commissions, if eligible).
- Equity (if eligible).
- Flexible work model that fosters in-person collaboration.
