About the position
The PGA TOUR 2K25 Integrated Marketing team is looking for a Manager, Social & Community Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise. As a Manager, Social & Community Marketing, you will be responsible for the day-to-day management of organic social channels, working with internal and external teams of designers and writers. You will lead creative development, and oversee publishing strategies for existing and emerging channels through which we will grow our communities. To be successful in this role, you will need to collaborate with the broader Integrated Marketing team to understand business priorities and program content to serve our community. You'll need to be in tune with what's trending and understand how/when it translates to our sport and our platforms. You will have a holistic vision around how we serve our most engaged fans while balancing the needs of the business. Excellent judgement, clear and concise communication, tuned in to the cultural zeitgeist, sharp copy-writing skills, and an authentic love for sports and gaming will drive continued success in this role.
Responsibilities
- Create and implement the channel strategies for PGA TOUR 2K25 social accounts, engaging with our communities while highlighting critical business priorities.
- Cultivate cross-functional relationships across Creative, Partnerships, and Customer Service to obtain critical messages and assets for our publishing calendar.
- Collaborate with Product teams to promote in-game events and features on our channels in social-native formats.
- Engrain yourself in our game and within the communities that play it, serving as the conduit between players and our development studio.
- Ideate and create content with a strong personality, using creative approaches to format, structure, and present concepts.
- Be experimental with content, take smart risks with what you create, be ambitious and original while staying within the guardrails of our brands and IP/Licensed partners. Scale one-off hits into repeatables series for our brand.
- Utilize social listening and analytics tools to report on performance and inform new opportunities.
- Stay on top of trends and timely events to seize on reactive opportunities for our community.
- In partnership with Creative teams, review, edit and approve preliminary and final treatments, selects, or graphics for social channels.
- Maintain our social content calendar.
- Prepare and post content on all platforms in an accurate, timely manner.
- Respond to comments from the community, identifying unique opportunities to elevate community engagement or work with Customer Service to escalate issues when necessary.
Requirements
- 3-5 years of experience at a gaming, sports, consumer technology, or media platform driving social media and community marketing.
- Extensive knowledge or interest in sports verticals.
- Passion for finding and telling unique stories about online communities.
- Deep understanding of social media performance, listening, intelligence, and reporting.
- Familiarity with PC & console gaming marketing (PlayStation, Xbox, Steam) a plus.
- Basic proficiency using image and video editing software.
Benefits
- medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- paid vacation time per calendar year (ranging from 15 to 25 days)
- eligibility to participate in the Company's discretionary time off program
- up to 10 paid sick days per calendar year
- paid parental and compassionate leave
- wellbeing programs for mental health and other wellness support
- family planning support through Maven
- commuter benefits
- reimbursements for fitness-related expenses
