Manager, Social Media, WWTV Marketing

About the position

The Manager, Social Media will manage the Lionsgate TV brand and channels social pages and digital presence, developing and implementing organic social strategy to drive tune-in and engagement. The role requires a talented and resourceful individual with a strong creative and analytical bent, with the interpersonal skills to effectively collaborate and project manage across cross-functional departments and external partners. A strong attention to detail, proactive nature, ability to multi-task and prioritize multiple projects in a dynamic environment is key to success. This role requires a highly organized team player, with a passion for connecting with entertainment fans in the social space. The role will report to the VP, WWTV Marketing.

Responsibilities

• Work in partnership with internal departments and agency to develop and execute digital marketing strategies to drive Lionsgate series and Channels viewership and social engagement.
• General platform management duties including calendar planning and posting content, community management, social listening, fan outreach, etc.
• Ideate and create compelling, innovative social first ideas, talent capture asks, and experiences that drive engagement and awareness, including coordinating talent and partner collab requests.
• Curate compelling and visually appealing content for social platforms, including text-only posts, static images, and motion assets, ensuring high-quality standards and brand consistency.
• Advise on, communicate and implement best social media practices, capitalizing on real time trends and fan activity, requesting creative, creating low-lift content and copywriting.
• Assist in directing internal resources and managing day-to-day relationship with agency/creative partners on social-first design, providing feedback to ensure the timely execution of campaigns and talent toolkit needs.
• Order, organize and deliver assets, including footage, photo and clip sourcing and facilitate content deliverable flow, QC'ing and routing created assets for approvals.
• Regular reporting and pulling data to monitor social engagement activity and KPI performance.
• Manage TV division representation on .com, show level web page creation, and strategic email marketing blasts, monitoring performance in conjunction with website manager.
• Ad hoc content capture and live coverage for special events/talent shoots.

Requirements

• 5+ years of experience of related marketing and social media account management experience.
• Excellent written and verbal communication skills, with a keen eye for detail and a creative flair.
• Solid knowledge of social account management, digital marketing principles and a demonstrated ability to develop and execute successful social media campaigns.
• Strong project management & organizational skills, with the ability to multitask, meet tight deadlines, and communicate status updates.
• Strong understanding of social media platforms, algorithms, trends, and best practices.
• Ability to work collaboratively in a fast-paced and dynamic team environment.
• Experience with Adobe Photoshop, Premiere or other video editing programs preferred.
• A college degree is preferred.

Nice-to-haves

• Experience working with client services, project management, and agencies
• Paid digital experience
• Interest and knowledge of the film and TV industry and an enthusiast for film and TV content (both current and historical)

Benefits

• Full Coverage - Medical, Vision, and Dental
• Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)