About the position
As a Marketing Team lead, you will develop methods to strategically maximize the profitability of the Foodservice category including the Smithfield, Margharita and Smoke 'N Fast brands. This position will also lead branded initiatives in retail packaged meats across the Smithfield, Farmer John and Farmland brands. You will facilitate collaboration cross-functionally across the company from our sales teams to our business management operations to delivering the best products and marketing campaigns to our customers and consumers. This position is accountable for the overall direction, strategy and execution for the marketing of the Foodservice and retail packaged meats brands. It will develop and manage advertising and promotion strategies by utilizing creative and effective media plans and proper Management of agency relationships. This position will lead overall brand strategy, brand planning, creative development, brand programming, and media strategy while working with internal departments and external creative and media agencies.
Responsibilities
- Sets annual marketing objectives, strategies, tactics and measures.
- Analyzes consumer and market trends to address business opportunities and issues.
- Develops category strategy, and performs ongoing business analysis to drive the performance of the brand.
- Leads a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.
- Manages marketing mix elements and other business-building initiatives.
- Manages brand budget, and is responsible for cost implications of all marketing projects.
- Ensures Legal approval of all documents, contracts, and materials that touch external stakeholders.
- Leads market and competitive analyses, leveraging syndicated and proprietary data.
- Participates in sales presentations and customer meetings.
- Manages agency relationships and leads the preparation for internal and external brand presentations.
- Develops and implements an integrated brand image and message throughout all advertising, packaging, and promotional efforts.
- Evaluates creative advertising and promotions, ensuring the most motivating communication reaches target consumers.
- Develops effective and efficient media plans with the media agency to reach target consumers.
- Leads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea.
- Works within a cross-functional team, leading marketing efforts.
- Partners with other functional areas to quickly bring viable new products to market.
- Identifies opportunities for growth and cost improvement and is responsible for line extensions.
Requirements
- Bachelor's degree from an accredited four-year college or university in Marketing or related field and 10+ years relevant marketing experience; or equivalent combination of education and experience, required.
- MBA in Marketing or related field, preferred.
- 5+ years of demonstrated experience in team management/development is required.
- Senior level marketing experience with Consumer Packaged Goods in meat/food related categories, preferred.
Nice-to-haves
- Strong written, verbal communication and presentation skills; ability to present and discuss strategies in a manner that establishes rapport, persuades others, and establishes understanding for various audiences.
- Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
- Ability to prioritize projects and produce high quality and quantity output that adds value to the company.
- Self-motivated with strong sense of accountability, initiative, and the ability to work collaboratively to attain results that meet the business needs.
- Strong quantitative and analytical skills.
- Proficient with syndicated data.
Benefits
- Relocation Package Available
