Marketing Account Manager

About the position

The Marketing Account Manager is charged with successfully planning and executing marketing strategies to increase sales and utilization of PCCA products, services, and business units.

Responsibilities

• Develop and maintain a detailed understanding of the compounding industry, PCCA's core business, departments and individual accounts/business units.
• Assist the Director of Marketing & Communications in annual strategic marketing planning for PCCA's core business, assigned departments and business units.
• Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Marketing & Communications.
• Lead cross-functional account teams, including task and deadlines assignment.
• Build and maintain strong relationships and ongoing communications with account stakeholders to ensure alignment of account goals, strategies and tactics.
• Collect input/content, write creative briefs, proposals and plans, run meetings, set agendas, lead discussions, and follow up.
• Set deadlines and ensure on-time execution/delivery.
• Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines.
• Present creative/campaign elements for review/approval.
• Develop and manage account budgets, including outside production costs.
• Identify and track impactful performance indicators for accounts, campaigns and channels.
• Report campaign/plan results, including data-driven insights and recommendations for strategy improvement.
• Develop and execute email communications/campaigns for assigned accounts.
• Leverage and optimize marketing channels for maximum effective reach.
• Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification.
• Maintain proficiency with the PCCA project management software (ClickUp) and collaborate with Marketing Operations Coordinator to ensure deadlines are met.
• May lead and directly manage marketing account coordinators and/or marketing account specialists.

Requirements

• Bachelor's degree in marketing, communications, business or a related field.
• 6 to 10+ years in marketing roles with progressively expanded responsibilities.
• Experience in development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment.
• Contribution to digital marketing platforms including website, email and social media.
• Excellent communications skills, including written, verbal and public speaking.
• Ability to solve problems, adapt to changing needs and make decisions.
• Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units.
• Experience developing key metrics to track and report the impact of overall and specific marketing efforts.
• Motivated to stay continually informed of the latest marketing and digital trends.

Nice-to-haves

• Experience with marketing automation platforms.
• Proficiency in Adobe Creative Cloud, including InDesign and Photoshop.