About the position
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. This role activates and executes Customer Marketing strategies for KCP Service Providers, Commercial, and Field priority customers (East & West). The Marketing Activation, Sr. Specialist transforms insights and strategies into tangible outputs for distributors and end users. Acting as a liaison between Customer Marketing Segment, Key Account, KCP Creative team, and Ecomm (ePim), this role turns strategic direction into marketing outputs that support value-based relationships with prioritized “choosers”, key-account end users, service providers, and priority field distributors. Partnering with Customer Marketing Managers, this role handles customer necessities and activation elements such as co-branded sell sheets, custom sell sheets for sales, marketing templates, image downloads, distributor page updates, distributor part setup, KCP Advantage (Distributor Sales Rep Portal of sales tools & resources) management, and other activities identified by segment or end user. The KCP Marketing & CX objectives (Grow Share, Increase Category Breadth, Drive Brand Engagement, Increase Brand Loyalty, and Drive Consumer KCNA Brand) prioritize the work that matters most. Successful candidates will be creative, proactive problem-solvers with a collaborative approach, results-focused attitude, and outstanding attention to detail and project management skills.
Responsibilities
- Understand strategic segments and key accounts, including their needs, pain points and motivations.
- Interpret data and insights from CX, Sr Customer Marketing Manager - Insights and Value, Distributors and Trade Associations, to understand the customer decision journey.
- Identify creative solutions to optimize marketing with end users and distributors.
- Manage multiple deliverables and deadlines, striving to exceed expectations.
- Enhance cross-functional processes and Ways of Working to drive efficiencies and improved results and collaboration.
- Communicate proactively with stakeholders on project status and challenges.
- Provide solution-oriented recommendations when unexpected changes occur.
- Manage the assigned marketing budget.
- Collaborate with the Marketing & CX Creative Team to create tools, templates, and collateral.
Requirements
- Bachelor’s degree, in business-related discipline.
- 5+ years of experience with proven success in marketing related functions, preferably brand, creative, digital, and/or customer marketing.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
