About the position
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs. In this role, you will support the Google Workspace Marketing team by providing business critical insights, aligning marketing and sales goals and driving day-to-day cross-functional operations. As a key member of the Planning and Insights team, you will analyze business performance and uncover growth opportunities for the Google workspace enterprise segment. You will partner with demand generation, regional marketing and sales teams to deliver insights and drive execution. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and deliver regular reports to marketing leadership and stakeholders, communicating business performance, insights, and recommendations.
- Conduct root cause analysis on observed data trends for programs and initiatives.
- Collaborate with regional marketing teams to understand regional performance nuances, identify best practices and provide tailored insights to optimize plans and execution.
- Explore marketing data to identify trends, patterns and key insights that uncover new growth opportunities or areas for efficiency improvements.
- Develop reporting dashboards and analysis tools leveraging Artificial Intelligence (AI) based on business requirements.
Requirements
- Bachelor's degree in a research or quantitative field such as Social Sciences, Statistics, Mathematics, Bioinformatics, Economics or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
- Experience working in marketing analytics, and analyzing marketing performance.
Nice-to-haves
- 2 years of experience working in marketing analytics.
- Experience analyzing marketing performance and driving business impact.
- Experience with data analysis, data modeling and SQL.
- Ability to build presentations and communicate with executive stakeholders by synthesizing data sets into meaningful insights.
Benefits
- Bonus
- Equity
- Health benefits
