About the position
At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next. Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community. For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion. One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares. We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series. We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!
Responsibilities
- Analyze the performance of pharmaceutical marketing campaigns across various channels, including email, digital, and other non-personal promotional channels.
- Define and implement measurement plans with external agencies, develop reporting frameworks, and provide monthly analysis.
- Respond to stakeholder requests for custom reports and analysis.
- Conduct post-campaign analysis with the Advanced Analytics team to measure ROI.
- Liaise between Omnichannel Marketing team and agencies, ensuring adherence to methodologies and business rules.
- Coordinate and align data requirements, KPIs, and report designs.
- Validate agency reports and reconcile against other data sources.
- Onboard new omnichannel data with Data Governance and IT teams, define business rules, and regularly validate data.
- Act as SME for data definitions and business rules.
- Identify trends, opportunities to optimize media spend.
- Work with Dashboarding team to ensure accurate data visualization and adherence to measurement plan.
- Support A/B testing and experiment tracking.
- Align with marketing teams on goals.
- Provide campaign data to Advanced Analytics team as needed.
- Stay updated on best practices, improve reporting processes, and identify new data sources and measurement approaches.
Requirements
- Minimum 7 years of experience in Marketing Analytics, Paid Media Analytics or similar role.
- Prefer candidates with experience in the Pharmaceutical or Life Sciences industry.
- Experience working with marketing datasets and metrics across multiple channels (email, display, TV, social media, search, etc).
- Knowledge of SQL and relational database structures.
- Strong project management skills & verbal and written communication skills.
- Excellent documentation skills with a keen attention to detail.
- Proven abilities to mine data, identify data errors and bubble up insights that are actionable.
- Ability to move easily between technical activities and communication with business stakeholders.
- Experience working with business owners in defining analysis objectives and data requirements.
- Ability to organize business requirements into functional specifications for technical teams.
- Attention to detail and thoroughness in data and presentation review.
- Superb personal time management skills, highly organized, have the ability to multi-task, prioritize workload and meet deliverables.
- Working knowledge of visualization tools such as Tableau, Qlik, Power BI preferred (not required).
Benefits
- Competitive benefits package including great healthcare benefits and a 401(k) match.
- Flexible and dynamic culture.
- Incredibly fast growth means limitless opportunity.
- Work hard, and have fun doing it.
- Industry leading products.
